Known as a man of innovation and creativity, Steve Jobs’ unique perspective has inspired many designers and entrepreneurs over the years. He was a passionate creator and visionary with a stroke of genius and skill for products that are now in the hands of billions all across the world. His inspiring thoughts have been a boon to exhibitors looking out to exhibit around the world. While designing a trade show booth, there are a number of things that need to be taken into consideration. As an exhibitor, you would come across a variety of inspirations that would help you craft the best trade show booth designs for your next show.
Here are a few things that we have shortlisted that have been inspired by Steve Jobs. Let us take a look!
Trade show booth design in the manner by which it works
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs constantly brought up that design is something that should be placed at a higher level than style. And we totally agree with him. When we talk about trade show booth design, we know that it comprises of a huge number of components than exactly what it would appear. Basic illustrations and plan computations play a huge part in developing your trade show booth. They guarantee that your trade show booth is steady, safe, and meets all electrical and statutory confinements.
The trade show booth designers deliver 3D renders with detailed plans to indicate how the trade show booth will function for you as an exhibitor. Your trade show booth needs to meet your goals and oblige every one of your prerequisites: brand portrayal, communication, varying media gear, exhibit territories, stockpiling – the plan isn’t comprehensive yet every component should be considered. A veritably designed space should empower you to control the attention of your target audience and their consideration and produce proceeded with a stream of movement.
Steal incredible thoughts
Steve Jobs broadly stated:
“Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.”
Steve Jobs was bold about stealing extraordinary thoughts. Yet, for him and several designers stealing meant learning, analyzing the aesthetic and development, and getting better at it.
It is normal for exhibitors to approach trade show booth designers and say, ‘I need something that resembles this.’ Never request your trade show booth contractors to repeat another person’s work in the event to accomplish your extraordinary plan. Rather, take inspiration from that design and discuss with your contractors about what you like in it, what will work for your rivals and which components you need to instill in your booth design. The trade show designers will take a closer look at your inspiration, adjust it to the brand necessities, and make your booth stand distinct.
Make things simple
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Steve Jobs was enthusiastic about design and demanded that his items were distinct yet straightforward. He cherished the uncluttered look and the profound effortlessness that originates from complex building and diligent work. For Jobs, the product needed to be simple and easy yet trailblazing at the same time.
As an exhibitor, you must be cautious of your trade show booth turning into an intricate, (and as Jobs would state) a ‘terrible’ building structure. It ought to be composed and manufactured utilizing the most astounding quality materials that will take into account a straightforward production of a bespoke booth with a unique design. Your trade show booth should look streamlined and basic with your designs matching the specific brand needs and demands. Uncluttered design, fresh hues, effective messaging, and a solid structure are the vital components that will make your booth a win.
Master the Message
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
Steve Jobs was one of the greatest business storytellers in the world. While revealing his latest innovations of the time, he succeeded in keeping his audience engaged and excited over the launch. He turned his product launches into an art form. His storytelling skills helped in selling the products and building incredible brand loyalty.
In a trade show, even if you have the most innovative product but if you fail to build excitement around it in your audience, then it all goes in vain. For every idea that turns into a successful innovation, it is essential to create a compelling story that gains traction among its audience. Your trade show booth graphics should be able to convey the right brand message that reaches your audience instead of filling it with jargons and buzzwords. Be clear, precise, and unique in your approach.
Understanding your Customer
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves. “More than Apple listening to us; it’s us who listens to Apple.”
While working on your business operations, don’t just parrot back the data from feedback forms. It is important to understand your customers’ requirements and inspirations, without forgetting that you are the expert. Working over small proficiency improvements and changes built on passive data may help you profit temporarily, but truly knowing your customer is what stimulates a brand for long-term.
The same goes while designing an innovative trade show booth for an event. Understanding your customer’s perspective is essential to promote your product or services the right way. Therefore, design your booth keeping in mind their requests and necessities. Develop good connections with your customers to know things better. Pour your soul into your business; that is what will make your business unique and worthwhile.
As Steve Jobs rightly quoted:
“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
Jobs has always encouraged his audience to take advantage of their individuality and to do neither what was expected nor what the other person was doing. In one of his speech, he cheered his listeners to take the time to travel, to perceive and experience things, to read, and to try different things. According to him, having a hands-on experience was much more essential.
This quote has a deeper meaning for the trade show industry. While looking for a trade show booth builder, you will come across several companies that claim to provide the best service for the show but not all; will be able to match your expectations. Here, experience plays a crucial role as the company who is in the trade show industry for decades and has a varied portfolio to their lead; will have a better understanding of what will work best for your brand rather than the one who lacks the broad design perspective. Having hands-on experience for exhibiting for the different industry have helped them widen their perspective in designs keeping in mind the target audience and objectives of their clients.
Steve Jobs was truly one of the most significant figures in the design industry and always will be an inspiration to billions out there! And these were a few quotes by him that have inspired several exhibitors to put their best foot forward in trade shows.
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