Rackspace – Cloud Expo Europe 2017

Elevated Rackspace’s Brand Image at the Cloud Expo Europe


Rackspace is the largest managed cloud provider that offers expertise across platforms such as Amazon Web Services, Microsoft Cloud and OpenStack.  They are the leading provider of IT service designed for business to get most out of their public cloud deployments.

Rackspace took part at the Cloud Expo Europe held in Frankfurt, Germany with a motive to promote their brand and strengthen their customer base. Cloud Expo provides a huge platform for business leaders and technologists to collaborate and accelerate their digital conversion ideas.

The responsibility to present Rackspace with an engaging exhibition stand at the Cloud Expo was assigned to Expo Exhibition Stands. Rackspace selected their booth design from Expo’s wide-ranging catalogue of over 900 stand designs using their Expo Stand Configurator.


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  • stand design

We utilized 15sqm space to build a two-corner booth that perfectly aligned with their brand guidelines.

The booth was built with attractive fabric-print graphics of red and white colour theme. It was complimented with arm lights to highlight the brand message clearly.

As per their request, certain visual aesthetics were chosen from the design they selected from the catalogue.

The main pillar had an LCD screen which displayed Rackspace’s history and services.

A lounge-style seating space was allotted with decorative plants on the left side to create a pleasing atmosphere for visitors looking to relax and engage in their brand. Result:

Rackspace was successful in building strong brand presence and engaging attendees in their brand because of the alluring exhibition booth design. As a result, they used the same design for ten more shows that year.



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