Communication tips to hold the crowd at exhibitions

Getting a swanky exhibition stand topped with some top notch exhibition ideas; ensures that your stall is thronged with potential clients and customers. Once your clients are in the stall, it is totally up to your sales force to retain them and crack profitable deals for your brand.

This is where good trade show staffing skills come to play. Here, we give you some tips to help you and your staffs hold the crowd at exhibitions.

1. Looks are never deceptive – The first thing anyone notices about you after they have entered the exhibition booth is the staff. Appropriate trade show staffing can take your brand to the next level. Hire staff according to the product you are selling. If it’s a brand catering to children’s needs, women and young men work the best; similarly for an automobile company selecting men that look confident and well spoken will add great value to the brand. Also, making sure that the staff is well dressed will help you project a favorable image.

2. Leave a great first impression – We cannot undermine the power of first impression especially when it comes to exhibitions. Once people show up at your exhibition booth retention of customers totally depends on your trade show staffing Staff with good communicational skills is a boon to any brand. Another good quality that helps to retain customers in common courtesy and politeness. Small things like smiling and maintaining a good posture leave a positive impression on the audience that will eventually help your brand in the long run.

3. Ask the right questions – Often sales staff can come across as too eager. During the trade show staffing process it is important you hire people that are patient yet resilient. Instead of irritating the customers with too many questions or simply hovering around, ask limited but impactful questions. Asking questions peaks the interest of the audience in your exhibition booth and also gives the salesperson an insight on the consumer. When you ask the right questions, it also gives an impression that the person has good knowledge about the product he/she is selling.

4. Light humor is always welcome – Humor is a good way to connect with the audience visiting your exhibition booth. Light and guarded humor can help form a personal bond with the audience. It is also a good ice-breaker and helps the audience to open up. One must be cautious since we do not want staff that is joking around all the time.

5. Be genuinely interested – After you have caught the attention of the audience retaining his/her attention is altogether a different ball game. Pretenses wear off sooner than later and only solid productive conversation matures into a deal. Hence, we recommend that you listen carefully to the clients and customers and answer their queries as clearly as possible. When you pay acute attention to your audience, you will find more and more people visiting your exhibition booth.

6. Don’t rush the consumer – Often sales executives find themselves rushing to close the deal. This is why trade show staffing must be done with utmost care. Once you have peaked the attention of the audience give them room to discuss amongst each other and contemplate about your product and service. Maintain a reasonable distance so that you are available whenever they are ready to talk. Persuading clients to get into a deal more often than not drives them away from your exhibition booth.

7. Close the deal – Closing is a deal is a tactful move and must be done carefully. Most customers may need a final push before committing to the product or service. This must be done carefully and smoothly. Your audience must never feel that you are pushing too hard to close the deal or going great lengths to convince them. Closing the deal must be a smooth transition from a great conversation.



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