Creative ways to make your booth look attractive
Exhibitions are a highly competitive arena. Major brands and Fortune 500 companies are investing heavily in below the line marketing activities such as exhibitions.With a hundred exhibitors showcasing their latest products with creative trade show booth ideas, the competition is cut throat at exhibitions, especially.
If you as an exhibitor are not stepping up your exhibiting game with an enticing marketing plan and attractive booth ideas then it is likely that you will be overshadowed by your competitors. It can be said that the more eye catching and impressive your trade show booth is, the better chance it has to attract the crowd on the day of the event. Exhibitors from all over the world have gauged the value of using the funds wisely, so that their trade show booth woos visitors through technological and digital innovations. Established brands and companies hire the best exhibition stand design companies to develop creative trade show booth ideas and engaging exhibition designs. Often exhibitors are overwhelmed by the option of creative trade show booths presented to them and get confused about the selection of a suitable exhibition booth design. The best way to go about it is to blend in the agenda of the brand along with the theme of the trade show booth design ideas.
It is very important that the trade show booth ideas exemplify your brand image. It will help to increase brand recall value. Likewise your trade show booth design ideas must also strongly echo your marketing plan and strategy. Only then can you be assured to receive high return on your investment. Best trade show booth designs comprise of all these attributes plus it is striking and appealing in order to attract visitors towards your brand.
Here are some tips that suggest as to how your trade show exhibit design, and creative ideas, and other exhibitors trade show exhibit designs can add the wow factor to your trade show booth ideas and help them to stand out in the crowd of exhibitors.
Using brand colors can be the most effective way to promote your product
Many trade show booth design ideas use a smart blend of their brand colors in their trade show booth rental displays to ensure all eyes are on them at the show. This is a smart thing to do since it subconsciously helps the visitor to associate your trade show booth rental with your brand and company. Trade show exhibit designs such as Plexiglass towers make the brand look larger than life. There were snacking arrangements made at workstations of trade show booth so that visitors could move through the display more easily. It alp provided space for the users to refresh themselves.
Also select colours that subconsciouslyhelp the audience to associate your booth design to your product. For example; the colour black or deep blue is often associated with lifestyle and fashion brands whereas red, yellow and orange are associated with the food and beverage industry.
Use a logo associated with your brand. Highlight it on the display at trade show booth
The exhibitors used elaborated designer logos in the trade show booth designs ideas to highlight their brand name. Some of the exhibitors have a small trade show booth rental but are able to make a really creative display that is visually appealing. Creative graphics and displays give a face lift to any basic trade show booth design. It subtly imprints on the visitor’s mind and also ensures brand visibility at the show.
Promote a new technology. Use the technology to power your trade show booth rental
Trade show fairs have been using a lot of latest technology in their trade show booth design ideas. Some technologies are adopted at various trade show booth designs such as intelligent displays, and DFI technology etc. The display has a central tower that comprises of multiple screens that were synchronized with each other and powered with DFI’s own media engine.
Using the latest technology and inventions instantly and easily puts your brand in the big league. It makes your trade show booth rental look tech savvy and relevant. It also pulls the young crowd to your booth making it look busy and alive.
Use the available space wisely and captivate your audience AttentionIf you have a large Trade show booth rental, it is a wise decision to invest in making it feel as wholesome as possible. There are many trade show booths that boast at least a 25,000 square foot booth that were enormously huge. Visitors were facilitated to walk through a lit up tunnel to enter the main display, which had product displays, driving ranges and even mini theaters that showcased a whole range of their product presentation.
Use large screens to really catch people’s eye and elevate your trade show booth design ideasPopular and iconic brands have to figure out a way to attract their audience while maintaining their theme. Deviating from the preset theme or marketing campaign can create more trouble than good. This can be done using trade show booth ideas using screen projections and jumbo screens that streamed various polaroid photo images. These images are framed with the iconic Pictorial borders, all of the pictures hang over a comfortable lounge area where visitors can sit back and relax.
Make your trade show booth rental socially friendlyA couple of years ago, National Automobile Dealers Association, dealer.com had a display that made visitors feel like they were at a social trade convention. They were welcomed at a reception space, and then were shown into a lounge that was equipped with a DJ booth and a bar. There were also conference rooms set up along with demo stations for products showcasing.
Conduct exciting user-engagement activities at your trade show boothFun and games are probably the easiest, cost efficient and effective way to pull the audience towards your trade show booth. A trade show booth bustling with people tends to attract the attention of many. User-engagement activities will help you serve two purposes. One it will attract even more attention towards your booth and second it will help you to build a strong relationship with your visitors. Engaging your visitors with interesting games, prizes and sweepstakes helps to create a positive memory that the visitor will later associate with the brand. In the long run, such activities help to increase brand recall value.
About Expo Exhibition Stands:-Expo Exhibition Stands is an established player in the trade show booth industry with strong presence in 7 major European countries (Germany, Switzerland, Netherlands, Austria, Belgium, France and Spain). A team of highly experienced designers at Expo have created an exhaustive collection of over 900 especially crafted and exclusive creative trade show booth. These designs are a sure shot way to make a bold statement at the show you are participating in and garner maximum exposure for your brand. The manufacturing process at Expo Exhibition Stands is conducted in an advance production unit under the strict supervision of the project manager, who ensures that your trade show booth design ideas come to life as you envisioned them. Expo Exhibition Stands provides complete range of services along with creative trade show booth rentals and booths for purchase. Services like trade show booth conception and designing, trade show booth construction, trade show graphic printing, transportation, assembly and dismantling of the booth are covered in all-inclusive price packages.
We have the largest online catalog of stand designs in Europe and we offer them at competitive prices all across the continent! Expo Exhibition Stands offers 100% pre built guarantee along with creative trade show booth ideas to ensure complete client satisfaction.
So you can be assured to find your perfect match. Contact Expo Exhibition Stands for out of the box trade show booth ideas for your next show in Europe.