Creativity is key at exhibitions
Be it any form of marketing, creativity is extremely important. Thinking out-of-the-box and doing things that are norm-breaking is very important, if you want your brand to be remembered in the market. Similarly, creativity is key in exhibitions as well.
To help you with this, we have mapped out a list of things that require a touch of creativity while you are planning out for your next show.
An All Embracing Concept
Participating in exhibitions is not as simple as some brand assume. There is a lot of planning involved. For the various aspects involved you need a holistic approach. A simple way to achieve this is by assigning a theme or key message and then working around it. You can determine your key message based on your marketing objective and what you seek to achieve through the exhibition. Your marketing goal will determine your theme for the exhibition and your theme for the exhibition will consequently be a key factor while planning your exhibition booth and exhibition stand ideas.
Exhibition Stand Design
Exhibition stands act as the face of the brands and companies showcasing at the exhibition. It requires your most attention during your planning sessions. Exhibition stands give you the opportunity to unleash your creativity. It is a good chance for you to give some great inputs and make your exhibition stand the centre of the show, but if you find yourself somewhat lacking in this department you can always hire a talented team to get the job done. Exhibition booth designers, stand builders will give you some creative ideas for exhibition stands. If you find yourself on a tight budget, luckily there are a million options for you as well. Instead of spending too much on a custom stand you could opt for exhibition stand rental instead. Many companies offer some great rental packages with good designs and budget friendly options. Take time to finalize and shortlist designers and stand designs since your stand is a crucial part of the exhibition.
Utilization of Resources
Utilizations of resources helps you save tremendously and hence it requires to be done smartly. At exhibitions, utilization of resources refers to making most of what you already have. If you have a spacious and roomy exhibition booth, you can use it your benefit but adding additional props and extra table to address consumer queries or simply use the space to conduct user engagement activities. Similarly you can ask your sales team to do more than just address consumer queries. You can train them to conduct entertaining activities or simple quizzes to increase brand awareness. Your creative inputs will not only help you to effectively utilize the resources at hand but also make the most of exhibitions.
Your exhibition stand serves more than just one purpose. It not only represents you and your brand at the show but also helps you to pull in more crowds and even retain them. Retaining customer require tact. A good away to ensure this is by planning and conducting user engagement activities at your booth. This part of your exhibition plan will require you to think out-of-the-box. Many brands have started conducted such activities at exhibitions, you need to understand your brand and think about games and ways to create a fun and lively environment at your booth while still staying true to your brand image.
Like mentioned earlier, your exhibition stand, stand ideas, user engaging activities, etc everything needs to paint a comprehensive picture. There must be an underlying theme so that the audience can associate everything and form a holistic image of your brand. When everything is in sync with each other you are surely going to create an unforgettable impression on your audience.