Design Principles to Consider for Your Exhibition Stand
Exhibition graphics are crucial components for the success of your exhibition booth. Yet, most exhibitors limit their design to simple shapes and brand colours. Yes, it’s true, that your ideas will have to conform to brand colours, but designing an exhibition stand that incorporates many visual elements aside from colour.
Why your Exhibition Booth Design needs to be Thought-Out
The design of an effective exhibition requires the best stand designers who understand your company’s brand. As an end-user you might not be aware, but the best good designers pay attention to design factors beyond colour. The process of building and designing a stand requires curating the size, space, form and even font. Exhibition stand builders with decades of experience usually have the expertise to guide your through the process, but having some design knowledge helps bridge the gap in communication between you and them. This will result in the ideal booth that will match your brand and marketing strategy.
So below are some good principles to know, when you discuss your stand ideas with any exhibition stand manufacturer.
It might be tempting to go fancy and use trendy fonts, but there are very good reasons for using clean professional fonts for your booth. Fonts suggest a specific tone in the mind of the viewer. A product in the high-class range could use a Garamond or Clarendon font to convey its intended target group, while fonts such as Cambria or Futura give the impression of a product that’s for modern tech-based targets. Sticking with two font styles for your exhibition stand is advisable since using too many looks cluttered and unprofessional.
The human eye naturally goes from right to left and top to bottom, so it’s important to consider where your logo and brand message will be placed relative to the position of your stand. Visitors should be able to discern your exhibition booth from a distance and from any side. It’s important to consider what they will see on their first glance. The look of the layout has to achieve two aims:
- Attract the attention of your target group
- Explain your business in one line or image.
Your target group should know in a single glance if you are worth their time. The statement or image you use should tell visitors exactly who you are, what you do and how you can help them. It makes them more likely to approach your booth out of curiosity.
Experienced exhibition stand designers understand that difference print makes for the final product. The knowledge to decide which print should be used for outdoor or indoor exhibitions makes a huge difference. The material used for printing also decides your choice of lighting. Backlit stands especially require the correct fabric that doesn’t obstruct the graphics of the brand.
There are various types of material used when in print; some of them are flex, vinyl, and fabric. Each material has its strengths and weaknesses, which any reputed exhibition stand manufacturer can help you distinguish.Do gather as much knowledge as you can on the choice of material you use for your exhibition stand. And don’t compromise on material quality to reduce your costs. Since, taking the wrong or the cheapest option can leave you printed banners looking dull and unprofessional.
The information here is condensed and should be treated as a glimpse into the process of how designers work to design and build your booth. Hopefully, this information has increased your understanding on how exhibition graphics are planned to make your creative ideas into the ideal booth that enhances your brand.