Updated: 8th May, 2024

Exhibitions are not simply about setting a stand and distributing brochures to any visitor who passes by. To pull off a stand that attracts visitors, your exhibition stand ideas must go beyond just creating an attractive exhibition graphic design. You stand needs to give visitors a reason to stay after they arrived, so that your staff gets a chance to engage with them. The more time you get with your visitors the better your chances for leaving a lasting impression on them. After all, exhibitions are expensive and you want to make sure that you utilize every idea that will improve your chances and help you stand out from the crowd.

The most creative ideas for exhibition stands that engage visitors involve using some social media, gaming activities, and technology. A lot of them are synergized together to create engagements that are unique to the brand and the exhibition stand. So let us help you begin by providing you with exhibition ideas that will help you stand out from the competitions and provide memorable experiences to your target audience.

Games and Competitions

Using games and setting up competitions is one of those timeless ideas that will give you huge return on your investment.

Games are always fun! No matter how many times some might groan at the thought of having to organize and run different types of games and competitions. These activities still remains a dependable classic when it comes to building engagement to compliment your exhibition stand hire design and maximize your visitor engagement. By introducing a few games in your stand you’ll have something for visitors to get rid of their boredom, and you will attract more people to your stand. You can also integrate social media by connecting your laptop to an LCD screen, and create Hash tag contests, a social media raffle, all of which can generate more buzz and gather leads.

Competitions with prizes are conventional, but still highly effective, because who wouldn’t want a free gift? And with the use of social media it is quite easy for the organizers and participants to involve themselves. You can run several competitions for before the event, during the event, and after the event. Not only will this level of engagement guarantee brand recall, it will also create a positive impression of your business among your industry peers.

Photo Booths

An exhibition engagement idea that is both simple and attractive. Photo booths add a bit of variety for visitors who would be tired of wandering about the exhibition. Plus, you’ve give them the opportunity to take an interesting picture, which they can share on their social media feed.

Just ensure that your background and prop are quirky and unique and not just you company logo pasted on an uninspiring cut-out. These are one of those stand design ideas that require some creative thinking and an understanding of what is trendy. But once you get those two ideas down it’s not too difficult to pull off an engaging photo booth.

Create a lounge area

Several exhibitions stand design ideas can be incorporated with the lounge idea, if you can spare the space. You can create a rest and recharge area for people to catch up on their mails, recharge their phones, or maybe use the Wi-Fi.

You can have visitors submit their contact details for using the Wi-Fi. For visitors who don’t want to use the Wi-Fi you can also keep a bowl where visitors can place their business cards. This not only helps to give your visitors an experience they are bound to remember, but it also lets you create a database of all the visitors that attended your exhibition stand.