Exhibition Stand Ideas to Enhance User Engagement

Exhibition stand ideas to enhance user engagement

 

Exhibitions are not simply about setting a stand and distributing brochures to any visitor who passes by. To pull off a stand that attracts visitors, your exhibition stand ideas must go beyond just creating an attractive exhibition graphic design. You stand needs to give visitors a reason to stay after they arrived, so that your staff gets a chance to engage with them. The more time you get with your visitors the better your chances for leaving a lasting impression on them. After all, exhibitions are expensive and you want to make sure that you utilize every idea that will improve your chances and help you stand out from the crowd.

The most creative ideas for exhibition stands that engage visitors involve using some social media, gaming activities, and technology. A lot of them are synergized together to create engagements that are unique to the brand and the exhibition stand. So let us help you begin by providing you with three exhibition stand ideas that will help you stand out from the competitions and provide memorable experiences to your target audience.

Games and Competitions

Games are always fun! No matter how many times some might groan at the thought of having games and competitions. It still remains a dependable classic when it comes to finding ideas for exhibition stand design inspiration to enhance your visitor engagement. By introducing a few games in your stand you’ll have something for visitors to get rid of their boredom, which will help attract more people.  You can even find a way to creatively integrate social media as well to generate even more buzz and gather leads.

Competitions are common but still highly effective, because who wouldn’t want a free gift? And thanks to social media it is quite easy for the organizers and participants to involve themselves. You can run several competitions for before the event, during the event, and after the event. Not only will this level of engagement guarantee brand recall, it will also create a positive impression of your business among you industry peers.

Using games and setting up competitions is one of those timeless ideas that will give you huge return on your investment.

Photo Booths

An element of interaction that is both simple and attractive, photo booths add a bit of variety for visitors who would be tired of wandering about the exhibition. Plus, you’ve give them the opportunity to take an interesting picture, which they can share on their social media feed. Just ensure that background and prop are quirky and unique and not just you company logo Pasted on an uninspiring cutout. These are one of those exhibition stand ideas that require a bit of creative thinking but are not too difficult to pull off.

Create a lounge area

Several exhibitions stand design ideas can be incorporated with the lounge idea, if you can spare the space. You can create a rest and recharge area for people to catch up on their mails, recharge their phones, or maybe use the wifi. Of course, they have to give their credentials for using the wifi, you can also keep a bowl where visitors can put their business cards. This not only helps to give your visitors an experience they are bound to remember, but it also lets you create a database of all the visitors that attended your exhibition stand.

So there you have it, by thinking creatively and capitalizing the latest technology, you will find plenty of ways to innovatively engage with your target audience and attract more audiences. By appending these activities to your exhibition stand, you’re sure to generate more leads and create a memorable impression of your brand on visitors.

Provide Refreshments

Exhibitions are usually long and tiring events, and attendees are usually found searching for a place to relax and get refreshed. Therefore, rarely you will find someone who will skip the free coffee and tea that is provided at the event. Offering refreshments and drinks is one of the winning ideas for exhibition stands as it will never fail to draw the crowd to your stand. You can offer a hot drink which will give you more time to connect with your audience while they wait for it to cool. It will help them to be relaxed and at ease while you can work on your networking strategy.

Informative Talks and Q&A’s

Conducting seminars is one of the effective user engagement ideas that can boost traffic at your stand. You can organise games for exhibition stands such as Q&A rounds which will include customer involvement. Hosting such activities would enable in educating your audience about your brand and thus engaging them at the event. It will also help widen your audience and increase communication between brand and customer in-person. Carrying out such sessions will leave a lasting impression of your brand and enable it to stay in their mind for a longer time.

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Offering Giveaways

Apart from hosting exhibition stand games, distributing promotional products is something that can make attendees happy. Therefore, don’t just provide brochures loaded with information. You can offer something useful which the attendees can use in their day-to-day life such as sustainable water bottles, tote bags, pop sockets, selfie-sticks, or coffee mugs etc.  Providing something free and valuable to the audience is one of the coolest ideas for exhibition stands.  It will enable you to attract more people to your stand and boost engagement for your company.

So there you have it, by thinking creatively and capitalizing the latest technology, you will find plenty of ways to innovatively engage with your target audience and attract more audiences. By appending these activities to your exhibition stand, you’re sure to generate more leads and create a memorable impression of your brand on visitors.



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