A trade fair is an exhibition or an event where businesses from a particular industry gather to present and demonstrate their latest products and services to highly relevant audience. While showing their capabilities to distributors, wholesalers, retailers and end-users, Industry experts talk about the latest trends in trade fairs which usually provide

• Exhibit space
• Workshops or presentations
• Opportunities to interact with the media
• Evening networking events
• Private exhibitor events
• Awards presentations

Majority of trade fairs take place in trade fair grounds or convention centres of larger cities. The main aim is to bring together industry members from all across the world and that’s the reason most shows are only open to industry professionals.