Trade fairs have been around since 18th century and have been constantly growing in terms of technology, networking, marketing and globalisation. From a place to take a look at products and services to becoming a platform to gain industry knowledge and to indulge in experiential marketing, trade fairs have come a long way. According to experts, future of trade fairs is quite promising as technology is going to take over, and it’s not going to be just about booths and product displays. In the future trade fairs, visitors are going to be a part of production process. Read more about how trade fairs will look like in future.
