After the Brief the next step in our process is research. Our research consists of three steps, we begin with a question: what can we do to make our clients trade show program a success. We than collect data to answer the question, and present an answer to the question. Every client has their own set of criteria on what they consider a successful show and as such Exponents takes our research very seriously. We gather data, information, facts and analyze all our findings to increase our understanding of your trade show program. We start at the beginning to give you the end results you desire.
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