Listen, Analyze, Create is the basis of our design process. A new project begins with our discovery process that allows us to understand our client and their challenges intimately. Our brief is the framework or foundation for your creative approach. It contains a well-identified and articulated summary of the key factors that can impact a project: background overview, target audience details, information on competitors, short- and long-term brand and business goals, as well as specific project particulars. We use the resulting communication brief and message alignment to drive the creative process. These tools yield “intelligent” creative solutions that deliver the right message to the right audience and drive the desired response or action.
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