Intertrust sought to showcase its products Express Play and Kiora and engage visitors at
IBC 2017
Intertrust specializes in providing DRM- based security solutions for digital content delivery to its clients. Intertrust wanted to showcase and bring attention to its products Express Play and Kiora at the International Broadcasting Convention (IBC)
Expo Exhibition Stands created a 50 sq meter booth for Intertrust. The booth was divided in two segments. One section focused on Kiora and the other on Express Play. The division was pronounced by the use of contrasting colours; giving each product a unique and distinctive identity. The corner booth was equipped with 5 LED screens to help communicate with the audience and educate them about Express Play and Kiora. There was a common private room for meetings and discussion and both the sections had comfortable seating arrangement to engage the visitors. High branding made the booth prominent and it was successful enough to attract maximum exposure at the show.
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