An exhibition stand is a fundamental part of your below-the-line (BTL) marketing activities such as exhibitions and events. The exhibition stand acts as a point-of-contact between brand and the target group while also single handedly representing the brand at the show.
If you are an experienced exhibitor than you already know that there are various styles and types of exhibitions stands such as custom stands, modular stands and custom-modular stands. Though most exhibitors might be familiar with custom stands, modular stands are an unchartered territory for many. In this article we shed light on the concept of modular exhibition stands and why they are the next big thing in the exhibition industry.
Modularity is the technology that combines independent components to form a cohesive big picture!
For example, atoms come together to form a molecule or various parts of Legos, when connected, form a creative structure.
In simple terms modularity is the concept of collating various small elements to create tailor-made solutions. From modular homes to furniture and now to modular exhibition systems, modularity is a game-changing concept that is highly efficient and cost effective, especially in the long run.
Modular Exhibition Stands (Prototype)A modular exhibition stand is an adaptable, multipurpose variant of exhibition stands. With minimal maintenance, a modular stand can be reused for various events and shows since it is made with sturdy material. The installation and dismantling process of modular stand is a quick and hassle-free process. Most modular stands are self-build systems that are easy to assemble and dismantle and do not necessarily require technical assistance. Modular stands retain their core structure which ensures swift assembly of the stand.
Custom Exhibition Stand (Prototype)
Custom-Modular Exhibition Stand (Prototype)Custom-modular exhibition stand, as the name suggests, is a hybrid between custom stands and modular stands. It combines the best of both the worlds and offers flexibility to the exhibitor to customize certain aspects of the booth. Custom-modular stands amp up the exclusivity factor of any booth, giving it a distinctive look.