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Exhibition Stand Builders in Friedrichshafen to Amplify Your Brand at AMERICANA 2025

Familiarity with local & legal regulations

Familiarity with
local & legal regulations

Close proximity to the event venue

Close proximity to
the event venue

Fully In-House Capabilities

Fully in-house
capabilities

English-Speaking Project Managers

English-speaking
project managers

Over 1000+ Exhibition Stand Designs

Over 1000+ Exhibition stand designs

All Inclusive Pricing with Zero Post Show Billing

Fixed Pricing Policy

Where: Messe Friedrichshafen, Friedrichshafen, Germany
When: 3rd to 7th September 2025
Industry: Equestrian Sports

The Western riding industry uniquely combines tradition, innovation, and an unmistakable lifestyle. AMERICANA 2025, Europe’s largest Western riding fair, is the ultimate platform to showcase your products, interact with key industry professionals, and engage directly with a passionate audience. The event promises unmatched exposure for your brand.

At Expo Exhibition Stands, we excel in providing tailored exhibition stand design and build services designed for AMERICANA 2025. Our strategically located facility in 📍St. Leon-Rot is less than a 4-hour drive from Friedrichshafen to offer seamless project execution. Our dedicated team handles everything in-house, from creative trade show booth design and production to logistics, installation, and dismantling with minimal reliance on third parties. We also assign dedicated project managers to oversee all technical and logistical details on your behalf.

Whether you require sophisticated custom exhibition stands, versatile exhibition stands for hire, or effective budget exhibition stands, we deliver solutions that amplify your brand’s visibility.

Enhance your exhibiting experience at AMERICANA 2025 by partnering with our experienced custom exhibition stand contractor team. Contact us today at +49 (0) 6227 877-290 or email designcom@expoexhibitionstands.com.

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Planning to Exhibit at AMERICANA 2025?

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Some Of Our Successful Exhibition Stands in Europe

From 9 sqm to 150 sqm custom rental booths, we do it all.

Exhibition Stand Pricing Guide

Every booth we deliver comes with the essentials including a solid stand structure, full-colour finish, carpet, seating, pantry, lighting, as well as professional installation and dismantling. This ensures you always start with a professional foundation. From there, you can choose between three package levels: Basic, for straightforward builds that cover the essentials; Standard, which balances functionality with stronger design features; and Premium, offering the highest level of customisation and finish for maximum impact. We believe in all-inclusive exhibition stand pricing with zero post-show billing, so you have full cost clarity and no hidden surprises. The final price depends on the design concept, stand size, event location, level of customisation, and execution detail. To keep things transparent, we've grouped our pricing into three clear size categories: Small, Medium, and Large exhibition stands.

Medium exhibition stands

Perfect for brands seeking greater engagement areas and striking visual elements. Pricing for medium stands ranges from €15,000 to €35,000 with higher categories offering stronger visual impact.

Price
Customization
Furniture
BASIC
Price
€ 15,000
Customization
10%
Furniture
STANDARD
STANDARD
Price
€ 20,000
Customization
15%
Furniture
STANDARD
PREMIUM
Price
€ 35,000
Customization
20%
Furniture
CUSTOM

If you'd like to know what your exhibition stand will cost straight away.

TRY OUR EXPO STAND CONFIGURATOR

It only takes a few minutes to complete, and you'll receive a free 3D design with transparent pricing delivered to your inbox within five working days. This way, you can see exactly what your investment looks like before making any commitment.

Get free quote for exhibition stands at AMERICANA 2025



    Why Partner with Expo Exhibition Stands for AMERICANA 2025?

    Benefit from comprehensive bespoke exhibition stand design and build, covering concept creation, graphic production, logistics, installation, and dismantling—allowing you to fully focus on the event
    A dedicated project manager coordinates closely with event organisers to streamline your exhibiting process, offering you complete peace of mind
    Transparent pricing ensures that your budget exhibition stands come with no hidden costs, allowing confident financial planning
    Explore over 1,000 innovative exhibition stand design ideas or collaborate directly with our skilled exhibition stand builders in Friedrichshafen for a tailored booth concept
    Select from versatile custom exhibition stands available in multiple sizes, including 9 sqm, 12 sqm, 18 sqm, 30 sqm, and 36 sqm, ideal for varying requirements
    Receive a detailed 3D trade show booth design and comprehensive quotation within five business days, streamlining your planning
    As leading exhibition stand builders, we have headquarters in St. Leon Rot to provide prompt and efficient on-site support whenever needed.

    About AMERICANA 2025

    AMERICANA 2025 is Europe’s largest and most vibrant Western riding fair, scheduled from 3rd to 7th September at Messe Friedrichshafen, Germany. With a diverse offering across eight exhibition halls, the event attracts 288 exhibitors from 13 countries, showcasing products such as saddles, bridles, boots, hats, apparel, stable equipment, trailers, and horse-care essentials. This extensive product range is complemented by around 50 competitive classes, drawing approximately 1,000 competition entries from 14 nations, alongside captivating demonstrations on horsemanship, horse health, breed presentations, and riding styles.

    The event expects to welcome over 47,200 enthusiastic visitors, who gather not only for shopping and networking but also to witness the excitement of approximately 484 shows and events featuring 400 horses and 600 cows. AMERICANA uniquely combines high-level competitive sports, engaging exhibitions, and captivating evening shows, creating an immersive Western atmosphere that extends beyond regular exhibition hours.

    Exhibiting at AMERICANA 2025 positions your brand directly in front of a highly targeted, financially robust audience from Germany, Austria, Switzerland, and Liechtenstein, maximising your visibility and commercial opportunities. Partner with Expo Exhibition Stands, the expert exhibition stand builders in Germany, and ensure your brand captures attention at this premier industry event.

    Make a Lasting Impression at AMERICANA 2025 with Our Exhibition Stands

    Share your brief

    Our management Team In Europe

    ralf-thomas-becker

    Ralf Thomas Becker

    HOLGER-SCHMITT

    Holger Schmitt

    rob-dirkzwager

    Rob Dirkzwager

    Don't Take Our Word for It... Hear It from Our Clients!

    KNMP Autumn Congress 2025, Utrecht, Netherlands

    KNMP Autumn Congress 2025, Utrecht, Netherlands

    FarmaFix - Finland

    Our trade show booth was delivered beyond expectations at the KNMP Autumn Congress! From the very first contact to the final delivery, the collaboration was excellent – professional, flexible, and with great attention to detail. The team actively contributed ideas during the creative process, ensuring the final result matched our vision perfectly.

    The materials used are sustainable and suitable for reuse, all at a very competitive price.

    We wholeheartedly recommend Expo Exhibition Stands to anyone looking for quality, great service, and excellent value for money!

    Photo Booth Expo (PBX) Europe 2025 Amsterdam, Netherlands

    Photo Booth Expo (PBX) Europe 2025 Amsterdam, Netherlands

    Simple Booth - U.S

    Our team at Simple Booth thoroughly enjoyed working with Expo Exhibition Stands for our exhibit at Photo Booth Expo (PBX) Europe 2025 in Amsterdam. The team was incredibly helpful throughout the entire process, from design conception to installation.
    The exhibit stand turned out beautifully, with high-quality prints that aligned with our brand identity and expectations. When the TV we had purchased was not functioning properly, they resolved the issue quickly and efficiently.
    Our team felt supported throughout the whole experience, and it made the process of planning an international exhibit feel much less daunting.
    We would highly recommend them to anyone looking for assistance with an exhibition stand in Europe.

    Unleash World 2025 Paris, France

    Unleash World 2025 Paris, France

    Hirevue - U.S

    I hope you’re all doing well.

    I’d like to take this opportunity to extend our sincere thanks and appreciation for your team’s professionalism, exceptional service, and support with the Hirevue booth at Unleash World this year. It was a pleasure working with you, and we’ve received excellent internal feedback on both the booth and the overall execution.

    I look forward to continuing our collaboration and building on this success in the future.

    Anuga 2025 Cologne, Germany

    Anuga 2025 Cologne, Germany

    Simonds Farsons Cisk plc - Malta

    As always, Simonds Farsons Cisk plc had a very positive experience working with Expo Exhibition Stands for our booth at Anuga 2025. We have utilized Expo’s services in the past for various exhibitions and I must say that it is always a pleasure working with such a helpful and professional team of people.

    We were assisted from start to finish and handover was smooth since all our requirements were met. Our booth looked fantastic and drew a lot of attention from visitors.

    I cannot but highly recommend Expo Exhibition Stands to any company looking for a reliable exhibition partner!

    Kind + Jugend 2025 Cologne, Germany

    Kind + Jugend 2025 Cologne, Germany

    Elvie & Willow - U.K

    I’ll be using their services again! I recently used Expo Exhibition Stands for a B2B trade show in Germany (Kind + Jugend) and couldn’t recommend them enough.
    Throughout the whole process they were efficient, responsive and extremely easy to work with.
    Their response to brief was exactly what we asked for, and the quality of the final build was very good.
    My whole team were extremely pleased with the end result which was a huge relief!

    Future Labs Live 2025 Basel, Switzerland

    Future Labs Live 2025 Basel, Switzerland

    UNCOUNTABLE - U.S.

    The Expo team quickly understood our needs and translated them into a design that aligned well with our brand and functional requirements. We were satisfied with the design phase—the 3D concepts were spot-on, and the collaboration was smooth and responsive throughout. Pricing and timelines were clearly communicated, with no surprises.

    The booth was delivered exactly as agreed, in a transparent and professional manner. The finished stand was of high quality—well-constructed, with excellent graphics and durable materials.On-site, everything ran seamlessly. Installation and dismantling support were efficient, timely, and stress-free. All in all, great collaboration on multiple events so far!

    EuroMedLab 2025 Brussel, Belgium

    EuroMedLab 2025 Brussel, Belgium

    Werfen - Spain

    The team demonstrated a clear understanding of our goals and translated them into a design that fully met our expectations. They listened closely to our input and provided valuable insights, ensuring the final concept aligned with our vision from the start.

    We were very pleased with the design phase. The 3D concepts were visually impressive and helped us easily visualize the final outcome. Collaboration was smooth, responsive, and proactive — we felt supported and involved throughout the process.

    The scope of work was well defined, and all aspects — from pricing to timelines — were communicated transparently. The booth was delivered exactly as agreed, with no surprises, and the process felt very professional and well managed.

    The quality of the finished booth exceeded our expectations. The materials, graphics, and overall construction were of a high standard, and the attention to detail was clearly visible. The stand reflected our brand beautifully

    We appreciated the sustainable aspects of the booth, which were thoughtfully integrated without compromising on design or impact. It’s clear that sustainability was considered in both materials and approach, which aligns well with our values.

    Our on-site experience was excellent. The team handled delivery, installation, and dismantling with professionalism and efficiency. Everything was ready on time, and we felt supported throughout the event.

    IBA 2025 Dusseldorf, Germany

    IBA 2025 Dusseldorf, Germany

    Danmatic - Denmark

    Our experience working with Expo was very positive from the beginning. Communication was fast and efficient, and the team was exceptionally easy and friendly to work with. The design phase proceeded smoothly, and the 3D concepts as well as the collaboration process were both handled with clarity and ease.

    We found the scope of work, including pricing and timelines, to be clearly communicated and delivered in a transparent manner. Overall, we were very satisfied with how everything was managed.

    The final booth was of good quality, with well-executed materials, graphics, and construction. Although there were a few minor tweaks and color challenges, we understand that achieving that particular shade can be challenging.

    On-site, the delivery, installation, and dismantling all went smoothly. We were very satisfied with the support provided throughout the entire process.

    OFFF 2025 Barcelona, Spain

    OFFF 2025 Barcelona, Spain

    Monotype - U.S.

    Working with Expo Exhibition Stands Group Europe was an excellent experience from start to finish. They fully understood our requirements and brought our ideas to life with a spot-on 3D design. The entire process was smooth and highly collaborative, and the project was managed precisely according to the agreed timelines.

    The booth was delivered exactly as planned, using high-quality materials and finishes. On-site support for both installation and dismantling at the Barcelona event was flawless.

    We wouldn’t hesitate to work with them again—in fact, we definitely will. We highly recommend them for any future events.

    Enforce Tac 2025 Nuremberg, Germany

    Enforce Tac 2025 Nuremberg, Germany

    The Safariland Group - U.S.

    Working with you and your team was a true pleasure from start to finish, and I’d be glad to share how positive the experience was:
    From our very first conversation, your team quickly understood exactly what we needed. You asked the right questions, listened closely, and transformed our ideas into a stand-out design that reflected our brand perfectly. The design phase was incredibly smooth.

    The 3D renderings were not only helpful but impressively accurate, and the collaborative process felt like a real partnership. Your flexibility, responsiveness, and attention to detail gave us total confidence throughout. When it came to the scope of work—pricing, timelines, and execution—everything was clearly laid out and delivered exactly as promised. No surprises, just solid planning and flawless follow-through.

    The final booth exceeded our expectations. The materials were top quality, the graphics looked fantastic, and the overall construction felt premium and professional. We received multiple compliments during the show, and much of that credit goes to your craftsmanship.
    On-site support was excellent. Your team was punctual, well-organized, and extremely helpful—even going above and beyond to assist with small extras that made a big difference. Everything was up and running on time, and teardown was just as smooth.

    Thank you again for making our event a success. We look forward to working with you again on future shows.

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