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Exhibition Stand Builders in Friedrichshafen to Amplify Your Brand at AMERICANA 2025

Familiarity with local regulations

Familiarity with
local regulations

Close proximity to the event venue

Close proximity to
the event venue

Fully In-House Capabilities

Fully In-House
Capabilities

English-Speaking Project Managers

English-Speaking
Project Managers

Over 1000+ Exhibition Stand Designs

Over 1000+ Exhibition Stand Designs

All Inclusive Pricing with Zero Post Show Billing

All Inclusive Pricing with Zero Post Show Billing

Where: Messe Friedrichshafen, Friedrichshafen, Germany
When: 3rd to 7th September 2025
Industry: Equestrian Sports

The Western riding industry uniquely combines tradition, innovation, and an unmistakable lifestyle. AMERICANA 2025, Europe’s largest Western riding fair, is the ultimate platform to showcase your products, interact with key industry professionals, and engage directly with a passionate audience. The event promises unmatched exposure for your brand.

At Expo Exhibition Stands, we excel in providing tailored exhibition stand design and build services designed for AMERICANA 2025. Our strategically located facility in 📍St. Leon-Rot is less than a 4-hour drive from Friedrichshafen to offer seamless project execution. Our dedicated team handles everything in-house, from creative trade show booth design and production to logistics, installation, and dismantling with minimal reliance on third parties. We also assign dedicated project managers to oversee all technical and logistical details on your behalf.

Whether you require sophisticated custom exhibition stands, versatile exhibition stands for hire, or effective budget exhibition stands, we deliver solutions that amplify your brand’s visibility.

Enhance your exhibiting experience at AMERICANA 2025 by partnering with our experienced custom exhibition stand contractor team. Contact us today at +49 (0) 6227 877-290 or email designcom@expoexhibitionstands.com.

Planning to Exhibit at AMERICANA 2025?

Take a look at some of our work

From the 6 sqm to 100 sqm custom rental booths, we do it all.

Mercer

UNLEASH World – 2024, Paris

Swisslog

Logistica Next – 2024, Utrecht

Simonds Farsons Cisk plc

SIAL 2024, Paris

Zalaris

UNLEASH World – 2024, Paris

Component Sense

ELECTRONICA – 2024, Munich

Atlas

UNLEASH World – 2024, Paris

Mercer

UNLEASH World – 2024, Paris

Inframotion 3D

Formnext – 2024, Frankfurt

Continuum

Formnext – 2024, Frankfurt

Pricing Guide

Our comprehensive service package includes free design to approval, stand design and build, graphics printing, project management, and installation & dismantling.

To give you an accurate quotation for our custom exhibition stands, we first complete a design proposal, which we offer free of charge and without any obligation.

We offer all-inclusive pricing and zero post-show billing, ensuring total cost clarity, and no hidden fees—making it easy to keep your budget on track.

Request an Accurate Estimate

Small Stand

6 Sq. m to 16 Sq. m

€5,500 - €11,000

Medium Stand

18 Sq. m to 50 Sq. m

€7,500 - €25,000

Large Stand

50 Sq. m to 100 Sq. m

€25,500 - €50,000

Get free quote for exhibition stands at AMERICANA 2025



    Why Partner with Expo Exhibition Stands for AMERICANA 2025?

    Benefit from comprehensive bespoke exhibition stand design and build, covering concept creation, graphic production, logistics, installation, and dismantling—allowing you to fully focus on the event
    A dedicated project manager coordinates closely with event organisers to streamline your exhibiting process, offering you complete peace of mind
    Transparent pricing ensures that your budget exhibition stands come with no hidden costs, allowing confident financial planning
    Explore over 1,000 innovative exhibition stand design ideas or collaborate directly with our skilled exhibition stand builders in Friedrichshafen for a tailored booth concept
    Select from versatile custom exhibition stands available in multiple sizes, including 9 sqm, 12 sqm, 18 sqm, 30 sqm, and 36 sqm, ideal for varying requirements
    Receive a detailed 3D trade show booth design and comprehensive quotation within five business days, streamlining your planning
    As leading exhibition stand builders, we have headquarters in St. Leon Rot to provide prompt and efficient on-site support whenever needed.

    About AMERICANA 2025

    AMERICANA 2025 is Europe’s largest and most vibrant Western riding fair, scheduled from 3rd to 7th September at Messe Friedrichshafen, Germany. With a diverse offering across eight exhibition halls, the event attracts 288 exhibitors from 13 countries, showcasing products such as saddles, bridles, boots, hats, apparel, stable equipment, trailers, and horse-care essentials. This extensive product range is complemented by around 50 competitive classes, drawing approximately 1,000 competition entries from 14 nations, alongside captivating demonstrations on horsemanship, horse health, breed presentations, and riding styles.

    The event expects to welcome over 47,200 enthusiastic visitors, who gather not only for shopping and networking but also to witness the excitement of approximately 484 shows and events featuring 400 horses and 600 cows. AMERICANA uniquely combines high-level competitive sports, engaging exhibitions, and captivating evening shows, creating an immersive Western atmosphere that extends beyond regular exhibition hours.

    Exhibiting at AMERICANA 2025 positions your brand directly in front of a highly targeted, financially robust audience from Germany, Austria, Switzerland, and Liechtenstein, maximising your visibility and commercial opportunities. Partner with Expo Exhibition Stands, the expert exhibition stand builders in Germany, and ensure your brand captures attention at this premier industry event.

    Make a Lasting Impression at AMERICANA 2025 with Our Exhibition Stands

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    Our Leadership Team In Europe

    ralf-thomas-becker

    Ralf Thomas Becker

    CEO
    HOLGER-SCHMITT

    Holger Schmitt

    COO
    rob-dirkzwager

    Rob Dirkzwager

    CCO