Fortified Haibike’s Brand Value at the Velofollies
Haibike, a part of Winora Group, is the leading engineer for motorised sportive bikes in Germany. With an aim to display their innovative range of electric bikes, Haibike participated in the Velofollies trade fair. Being the largest and most varied bicycle fair in the Kortrijk, Velofollies was the right platform for Haibike to promote their products
In order to make a unique presence at the fair, Haibike entrusted Expo Exhibition Stands to build a spotless exhibition stand for the Velofollies.
Solution:We utilized the 15x10 m2 space to create an island booth for Haibike that aligned with their brand guidelines.
As the main aim was to showcase their products; therefore 50 bikes were smartly displayed in the capacious booth to catch the eye of the visitors.
Two adjacent pillar walls consisting of 3D graphics were set up which gave an extra edge to the booth. It also served as a storage cell
A 52” Monitor was attached to one side of the pillar that helped in highlighting the USP’s of their products
To have a greater visibility and exposure at the fair, we designed a triangular ceiling hanging banner comprising of the Haibike Logo