Posted on 6th September, 2024

Must-Attend Exhibitions in Austria for Exhibitors Around the World

Austria stands as a beacon of industrial strength in Europe, known for its innovation in sectors like engineering, automotive, machinery, and environmental technology. With a well-established infrastructure, a highly skilled workforce, and a strong focus on sustainability, the country has become a hotspot for businesses looking to expand in the region. Austria’s strategic location at the crossroads of Western and Eastern Europe further enhances its appeal, allowing companies easy access to both established and emerging markets. From renewable energy to advanced manufacturing, Austria is a leader in industries that are driving the future.

As 2025 approaches, the Austrian trade show landscape offers unparalleled opportunities for businesses across various sectors. Whether you’re looking to introduce cutting-edge products at your custom exhibition stand, explore new markets, or connect with key industry players, these trade fairs provide the perfect platform. Exhibiting in Austria not only boosts your brand’s visibility but also allows you to engage directly with decision-makers, buyers, and partners in a thriving marketplace.

To make the most of the upcoming opportunities, we’ve compiled a list of the top trade shows in Austria for 2025 that are essential for exhibitors. Partnering with experienced exhibition stand builders in Austria can help you make a strong impression at these events. Exhibiting at these shows can open doors to new business ventures and collaborations.

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1. Agrarmesse Alpen-Adria
2. FERIEN-MESSE 
3. HausBau + EnergieSparen Tulln
4. AutoZum
5. ÖSFA – Sportsfair Austria

1. Agrarmesse Alpen-Adria  

When: 17 to 19 January, 2025

Where: Klagenfurt Exhibition Centre, Austria

Industry: Agriculture

If you’re in the agricultural industry, the Agrarmesse Alpen-Adria in Klagenfurt is a key event you can’t afford to miss. Taking place every two years, this fair is the go-to meeting point for modern agriculture in the Alpe-Adria region, attracting exhibitors and visitors from Austria, Slovenia, Italy, and Germany. It’s an ideal platform for showcasing your innovations, products, and services in areas like Agriculture 4.0, direct farm marketing, viticulture, animal breeding, and meat processing.

The event attracts 22,000 visitors and 320 exhibitors from across Europe. By exhibiting at Agrarmesse Alpen-Adria, you’ll have the chance to connect with potential clients, strengthen existing relationships, and tap into new markets. It’s a perfect opportunity to position your brand in front of key decision-makers from across the region, helping you stay ahead in the competitive agricultural sector.

To make a lasting impact, consider using a bespoke exhibition stand rental that reflects your brand’s vision and message. With the right display, you’ll be sure to stand out and attract attention at this high-profile event. Don’t miss the chance to be part of this dynamic fair and grow your business in 2025!

2. Ferien-Messe Wien 

When: 16 to 19 January, 2025

Where: Messe Wien, Austria

Industry: Travel and Leisure

If you’re in the travel, tourism, or leisure industry, Ferien-Messe Wien is the ideal platform to showcase your offerings. This vibrant event is packed with inspiration for travel enthusiasts, from exclusive vacations to tips on free-time activities. It attracts a wide audience, including solo travelers, families, young explorers, and luxury holidaymakers, providing you with a unique opportunity to connect with your target market.

Exhibiting at Ferien-Messe Wien allows you to highlight your latest products, boost brand awareness, and expand your reach in the competitive travel sector. Whether you’re launching a new travel service or looking to increase visibility, this event offers the perfect stage to engage potential customers.

By utilising a trade show booth rental tailored to your brand, you can stand out from the competition and attract attention from the thousands of visitors eager to plan their next adventure. Make sure to take advantage of this exciting opportunity in 2025!

3. HausBau + EnergieSparen Tulln 

When: 17 to 19 January 2025

Where: Centre Tulln, Austria

Industry: Building & Remodeling, Living & Furnishing, Energy Saving & Heating Technology

If you’re in the home building, remodeling, or energy-saving industry, HausBau + EnergieSparen Tulln is the perfect place to kick off your 2025 exhibition season. As Austria’s top information platform for building, living, and energy-saving technologies, this event attracts a highly engaged audience with concrete project plans. This event will have over 32,000 visitors, with more than 80% planning to invest in the next 12 to 24 months, and nearly 60% planning to spend more than €50,000.

Exhibiting here allows you to connect directly with potential customers who are serious about their projects, making it a golden opportunity to showcase your products and services. It’s the strongest trade fair for private house building in Lower Austria and Vienna, offering the perfect stage for a targeted company presentation.

Ensure your brand stands out by using a tailored custom exhibition stand that showcases your offerings effectively. With such a high level of purchasing interest, HausBau + EnergieSparen Tulln is the ideal platform to boost your visibility and grow your business in 2025!

4. AutoZum

When: 22 to 25 January, 2025

Where: Messezentrum Salzburg, Austria

Industry: AUTOMOTIVE AFTERSALES

If you’re in the automotive industry, AutoZum 2025 is a must-attend event for expanding your business and making critical connections. As the top meeting point for purchasing decision-makers, this event offers unparalleled opportunities to network, build relationships, and secure new customers. Known as the key hub for the automotive after-sales sector, AutoZum provides the perfect platform for showcasing your innovative products, services, and solutions to a highly targeted audience.

Exhibiting at AutoZum 2025 not only strengthens your brand’s public profile but also allows you to cultivate existing business relationships and expand your distribution networks. With decision-makers from across Austria and abroad attending, this event is the ideal space to attract new customers and grow your reach. Don’t miss the chance to be part of the most important automotive industry gathering in 2025!

5. ÖSFA – Sportsfair Austria 

When: 14 to 16 January 2025

Where: Brandboxx Salzburg GmbH, Austria

Industry: Winter Sports

If you’re in the winter sports industry, ÖSFA Winter Salzburg is the place to be in 2025. As Austria’s largest winter sports trade fair, it brings together a wide range of exhibitors showcasing the latest in winter sports products. From ski hardware, clothing, and board sports to outdoor gear, helmets, and avalanche safety accessories, ÖSFA covers everything you need for the winter sports season.

Exhibiting at ÖSFA gives you the opportunity to connect with industry professionals, showcase your products, and position your brand at the forefront of the winter sports market. It’s the perfect event to launch new products, engage in valuable discussions, and prepare for a successful order season.

Make sure your brand stands out with a tailored trade show booth rental that highlights your offerings and draws attention from key players in the industry.

Conclusion

Austria’s trade show calendar offers incredible opportunities for businesses to connect, grow, and succeed in a wide range of industries. Whether you’re in agriculture, travel, construction, automotive, or winter sports, these top trade fairs are key platforms for showcasing your products, expanding your network, and reaching new customers. Exhibiting at these events not only strengthens your brand’s visibility but also provides the chance to engage with industry leaders and decision-makers from across Europe and beyond.

When it comes to exhibiting, choosing the right partner for your trade show booth is crucial. With over four decades of experience, Expo Exhibition Stands is a trusted exhibition stand contractor in Austria and Europe. We offer turnkey rental services that include exhibition stand design and build, graphic printing, project management, as well as on-site installation and dismantling. We have a showroom in Austria and facilities in 6 other European countries to ensure that every aspect of your booth rental is handled seamlessly, from start to finish, without relying on third parties. Let us help you create a trade show booth that leaves a lasting impression at your next trade show booth Europe. Contact us at +49 (0) 6227 877-290 or email designcom@expoexhibitionstands.com.