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designcom@expoexhibitionstands.comUpdated- 15th April 2024
In an exhibition, with so much competition around, you just have a few seconds to grab people’s attention and get your brand’s message across your potential customers. It is always a tough competition at exhibitions, with brands putting their best foot forward to outdo each other. It is a neck to neck competition to win over the audience. So, how do you make sure that your stand really stands apart from the crowd?
Companies and brands concentrate majorly on their exhibition stand design and inspiration. It is not an easy way to stand out in the crowd but also an important aspect of your show. A good exhibition stand is designed keeping into consideration two crucial factors, the space provided and the budget allocated. So for an exhibitor to find the right fit, a stand builder provided a variety of design choices to inspire ideas.
Why coming up with exhibition ideas is important:
Over the years, the exhibition industry has been consistently developing in aesthetic sector, since field studies show that each year audiences demand more and more creative and innovative exhibition stand design ideas in Germany, to avoid letting their target audiences get weary.
Exhibitions stands are made with a monetary objective to be achieved in an event, your exhibition stand should look unique, alluring and attract maximum visitors towards your brand. Your stand design plays a major role in making your brand the talk for the show.
Companies invest a lot of money on creative ideas for exhibition stands before they even commit to any given show by various brands. The best exhibition stands are usually the ones that effectively embody the brand image and help brands to emphasize the key message of the marketing campaign.
It could be cost efficient and very profitable for the brand. A good custom exhibition stand idea may not necessarily put a hole in your pocket. Take inspiration from your competitors and contemporaries while on the hunt for good exhibition stand design ideas.
A winning exhibition stand originates from good exhibition stand design ideas. With enhanced thoughts and advancements, you can showcase your products, brands, and services in the most unique way.
10 exhibition stand ideas to get you started
When selecting from different bespoke exhibition stand ideas, it is essential to select a design that perfectly fits your brand image. It is not necessary that exhibition stands ideas that work best for one type of business will suit other. A tech-based business will require a different visual branding from food-based business. There is a common misconception in the market that expensive exhibition stands are usually better than inexpensive ones and yield better results. To break the bubble, you can ask any exhibition stand supplier and they will tell you that price you pay is for expertise and experience, which is what actually determines the relevancy and effectiveness of any stand design.
As stand design experts ourselves, we have seen several designs, so we bring you 10 good exhibition stand ideas for your next exhibition. These ideas will certainly help you optimise your exhibiting at an event.
Collect brand ambassadors –Get your loyal customers aboard! These can also include influencers who are already familiar with your products and services. Let them participate in your product demo and provide their experience.
Create a lounge/cafe space –Visitors are sure to get tired looking at every exhibition during the show. So they are sure to flock your stand if you have a lounge space. You can keep the price of admission, something as simple as requiring an E-mail ID or business card.
Workspace – If sparing the space for a lounge isn’t in your budget, then you can convert a corner of your stand into a workspace, complete with plugs and adapters. Most attendees come to show on the behalf of their companies, by providing them with a comfortable space you can keep then at your stand rather than on the floor
Live Demos – Stands with live demos consistently get more footfalls then stands that just have product shelves. Live demos provide visitors a nice break from window shopping and with the right host you can infuse your audience with enthusiasm and interest.
Panel Discussions –Running a panel discussion is a great way to share industry knowledge and position your brand as an expert. Schedule mini discussions where you can tell people how to do something.
Product Samples – Giving away free samples is classic. It generates intrigue in audiences and it’s potentially risk-free for them. Sampling is a very effective marketing tactic to attract visitors to your stands.
LED Lighting – Lighting makes a noticeable difference to aesthetics. LED lighting especially is diverse. You can have different colours and intensities of LED lighting available, which you use to embellish your brand logo and products.
Free Refreshments – Walking around a show is tiresome, so easy to carry consumables such as bottled water, bags of popcorn, protein bars, and canned drinks. Your visitors can pay for these items with their contact details.
Product Wall – A product wall is branding, decorating, and innovative hustling combined into one feature. Product walls are structures built into your stand, using your products. You can create a product wall with your products for everyone to see.
Gamification – Gamification offers several diverse ways to increase your traffic at your exhibition stand. It uses game mechanics such as score boards and progression systems to compel audiences to into investing their time into the game. Several exhibition stand designers can help you find the right gamification option to enhance your stand.
These ideas will make things easy for you and maximise your opportunities for business growth.
How to build your original exhibition ideas?
Study the market and your brand and analyse the current trends in the exhibition industry. A quick look through the previous year’s exhibition will give you a good idea on what scale your contemporaries are participating in exhibitions and it will help you lock the appropriate design for your stand.
You can also take your exhibition stand design inspiration from past successful stand designs, adopt the concept and make changes to suit the current market requirements. But be sure to find your perfect fit that matches your brand image and requirement. This will ensure that the exhibition stand you choose will be a success.
Customizing your exhibition stand designs will certainly help you elevate your brand presence. You could partner with one of the best exhibition company who has a rich experience in the exhibition industry. With the help of highly professional and experienced designers, you will have the most appealing stand designs that can help you gain maximum attention at the event. We can be that designer for you.
How Expo Exhibition Stands can help you?
We have over four decades of expertise helping dozens of customers bring their stand ideas to life for their exhibition show in Western Europe.
We have a catalogue of over 1000 stand design ideas to inspire several stand ideas for your show. Simply use our stand finder tool to find a design that suits your brand and then we can make customizations as per your brief
A knowledgeable project manager will handle your exhibition project for you. They will ensure that you get timely updates and oversee the delivery of your exhibition stand
We have offices warehouses, and showrooms in Germany, France, Austria, Switzerland, the Netherlands and Belgium. Our extensive network ensures that we can support your anywhere in Western Europe with ease.
