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Ridecell – Making waves with their mobility services at International Motor Show in Germany

Ridecell is a household name in the United States of America that offers services such as rides sharing and car rentals. At the International Motor Show, Ridecell wanted to mark its presence in the European automobile service industry and hence they approached Expo Exhibition Stands.

For decades, International Motor Show or Internationale Automobil-Ausstellung (IAA) has been the most important car fair in the world. Over 1,000 exhibitors and almost 1,000,000 visitors attend the IAA Car show.

Since Ridecell are service providers, they required an exhibition stand that facilitated a healthy dialog with potential client and customers. We utilized the 13 x 5 square meter space to create an inline booth for Ridecell that helped them to engage a substantial number of audiences at any given time. We created a 2x2 video wall in the middle of the booth which projected images provided by Ridecell, it also acted as a storage cell. The main aim was to create space for user engagement; hence we created three different types of seating arrangements in the three corners of the booth.

Ridecell was extremely satisfied with the outcome and they were successful in creating a powerful impact on their audience.