Ridecell – Making waves with their mobility services at International Motor Show in Germany
Ridecell is a household name in the United States of America that offers services such as rides sharing and car rentals. At the International Motor Show, Ridecell wanted to mark its presence in the European automobile service industry and hence they approached Expo Exhibition Stands.
For decades, International Motor Show or Internationale Automobil-Ausstellung (IAA) has been the most important car fair in the world. Over 1,000 exhibitors and almost 1,000,000 visitors attend the IAA Car show.
Ridecell was extremely satisfied with the outcome and they were successful in creating a powerful impact on their audience.