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Have you ever visited an exhibition?

If yes, then what attracted you to a particular stand? Was it the products or services they offered? Or does the innovative exhibition stand for design ideas? Or the unique exhibition graphic design that set them apart?

Whatsoever your answer might be, what made all this possible was the innovative design at that bespoke exhibition stand.  Before understanding the nitty-gritty of design ideas in an exhibition stand, let’s start with the basics.

While talking about an exhibition, the very first thing that is likely to come to our mind is the exhibition stand. So, let’s understand what exactly an exhibition stand is for?

Essential visual elements that work as building blocks for a good exhibition stand for design ideas

A medley of multiple and distinct units works in unison to create an attractive composition. Your exhibition stand in Europe follows the similar universal rules of design and composition when being built. Understand each visual design element that goes into making your creative stand design. This way you will be able to manage your capital better and not fall for design gimmicks that scarcely contribute to the final look and feel.

So let us break down all the pertinent visual elements that define the look of your bespoke exhibition stand design.

Stand Space

Stand space can restrain the length and breadth of your exhibition stand design and build, but only to a small degree. In the end, it’s your budget and exhibition objective that will decide the floor size of your stand space.

First, you need to ask yourself why you need a particular amount of floor space and wall space in an exhibition.  The most common spaces for which exhibitors need concrete explanations to set up a budget exhibition stand are meeting rooms, storage areas, lounge areas, shelves for product displays, and reception counters.

Make sure you know that a single product display needs lesser space.  Booking your stand space a year in advance or immediately after the current show end can work wonders, as it gives you multiple options and a chance to book your space at a cheaper rate.

Location

Location is the most important factor when it comes to setting up an exhibition stand. The traffic pattern at the exhibition hall will be the deciding factor of your stand location.  Consider the flow of traffic from the entry and exit points, pathways to conferences, restrooms, and cafeteria. This will also decide the entry and exit point (if you have a corner/island stand) for your custom exhibition stand design and banner Point of Sale.  You will be able to figure this out if you get a detailed floor plan from the show organizers.

‘Important Note’

If the organizers have not marked the position of support pillars and air conditioning ducts, it’s better to ask beforehand. This can hamper your creative exhibition stand graphic design. Understanding all this will help you make an informed decision to select the most suitable location for your bespoke exhibition stand.

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Types Of Exhibition Stands

There are many hybrids and custom stand types that exhibition stand designers and builders offer their clients, but we’ll explain the three most basic stand types most exhibitors use frequently.

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Shell Scheme Stands

If you are looking for small exhibition stand ideas, these are two or three-walled stands, which show organisers provide you with wall panels, floor carpet, and usually a façade showcasing the company name across the top.

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Raw Space Stands

Also known as ‘raw space’, it simply means renting the floor space for building a custom/modular exhibition stand. With Raw Space, you will have more personalization options,...

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Row Stands

A Row Stand is part of a row, sharing wall space between two stands. It typically has one open side along the foyer. Row stands are also considered cost-effective by many exhibitors.

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Corner And Two Corner stands

You can use a Corner Stand if your booth is at the entrance or at the end of a Row Stands set. Since you have two sides open, it will allow you to have two entry points,...

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Island Stands

Island Stands surely come at a higher price compared to all the other stand types, but the high price compensates for a huge exposure you brand will gain.

Breaking down the theme and look from your exhibition stand design ideas

You can use a Corner Stand if your booth is at the entrance or at the end of a Row Stands set. Since you have two sides open. it will allow you to have two entry points.

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Exhibition Stand Design Ideas that are Budget Friendly

Budget-constraint is no more a hindrance to achieving an awe-inspiring exhibition stand for your next event. The best cost-effective design idea for exhibitions is to have roll-up banners since they display enticing large graphics and are available at a pocket-friendly price. You could also complement your budget exhibition stands with aesthetically pleasing folding brochure holders that are economical and flexible. Although it is economical,  most of the roll-ups and brochure holders available in the market lack quality and do not make a big impression in front of your visitors.

One of the excellent ways to saving on your budget is to rent a stand instead of purchasing one. This will enable you to have fresh designs for every show at a comparatively low cost. Obviously, setting up a fantastic custom exhibition stand on a budget is not rocket science. All you need is diligent planning and smart decision making when it comes to using cost-effective creative ideas for exhibition stands, which can have a lasting impact.

Designing a Shell Scheme Booth

Apart from the above budget-friendly exhibition design ideas for your stand, another lucrative way to make an impact at an event is through renting a Shell Scheme Booth. Now, what do you mean by a shell scheme booth? A Shell Scheme Booth consists of a modular system space that an organizer generally provides you. . It is sort of a small booth that comes in a package consisting of a carpet, a grid ceiling and a fascia name board. It is usually 3mx3m in size. Although it is small in size and has a restricted space, strong graphics and utilization of proper space will certainly pack quite a punch. Some prefer booking two Shell Scheme Booths, making their space larger to 6m X 3m. You could also make use of magnetic pop-ups and portable podium/counters for a greater visibility and storage of your giveaways and belongings.

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Design Ideas based on Modular and Custom exhibition stands

While choosing between Modular and Custom exhibition stand design for your event, you need to take time and develop a brief about the criteria that could affect the stand success.  The mainly includes budget allocated, the size required, transportation means, and reusable stand requirement with your expert exhibition stand builder.

A modular exhibition stand design is flexible in nature and can be reused. They are available in various shapes and sizes. Custom exhibition stand enables you to create a customizable creative design. They are more preferable for the one-time exhibition. They offer a variety of styles, shapes, colour with custom designs to grab center stage at exhibitions.

Statutory Compliance Guidelines You Should Be Aware Of

Each trade show in Europe has its own set of guidelines to follow. . It is impossible to list each and every one of them, but we can give you an overview of the most common ones that are followed. Apart from creating aesthetic stand designs, you need to keep in mind the stability of the stand for the safety of the people around. While exhibiting in an exhibition, it is necessary to check the structural stability of your stand in order to avoid an accident at an event. It is important to adhere to the safety laws that apply for building a temporary structure. Use of explosives, flammable fluids or combustible materials is prohibited within the venue. The materials used for the stand has to be B1 fire-resistant especially at European fairgrounds. Electrical installation must be fitted in compliance with the latest safety regulation.

Conclusion

So, these were the majority of the engagement ideas that could be used as part of your exhibition stand design. People love to interact, and arranging such engaging elements in your exhibition design will help you create a memorable brand experience for your potential customers. We have we have given you exhibition stand design inspiration for your next event.

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While choosing between Modular and Custom exhibition stand design for your event, you need to take time and develop a brief about the criteria that could affect the stand success. The mainly includes budget allocated, the size required, transportation means, and reusable stand requirement.

A modular exhibition stand designed by a custom exhibition stand contractor is flexible in nature and can be reused. They are available in various shapes and sizes. Custom exhibition stand enables you to create a customizable creative design. They are more preferable for the one-time exhibition. They offer a variety of styles, shapes, colour with custom designs to grab center stage at exhibitions.