A company invests billions of dollars in conducting and strategizing trade shows, as well as in creative ideas for exhibition stands. Trade shows are a serious marketing medium for building a client base and maximizing profits. To achieve business results, we often talk about getting the highest ROI (Return on Investment) and even about ROO (Return on Objectives). But what about ROF (that’s right, Return on Fun?

Trade shows enable industries and companies to meet people. But visitors can be unpredictable, emotional beings to trade with. To engage them, you need to have some fun because if you are boring or too serious, that puts up an invisible barrier, and you won’t be able to sell anything to the masses, no matter how useful or innovative your product is. After a few days per show and many shows per year endorsing your company and the products it manufactures and sells, how can you keep yourself entertained? So, how can you  entertain visitors at multiple shows throughout the year while promoting your company and products? Let’s explore some exciting ideas.

When attending trade shows, it is crucial to draw visitors to your booth and keep them engaged. As an exhibitor, your aim is to leave a lasting impression that translates into future business opportunities. Let’s look at some innovative ways to captivate your audience and make your booth the talk of the show.

Interactive Custom Exhibition Stands :

Engaging your visitors starts with a visually appealing and interactive booth. Custom exhibition stands are tailored to reflect your brand’s personality and message. Consider incorporating interactive elements like touch screens, virtual reality setups, or live product demonstrations. These interactive features not only draw attendees in but also provide a memorable hands-on experience that can make your products more relatable.

Host Live Demonstrations :

Nothing captivates an audience like a live demonstration. Whether you’re showcasing a new product or a unique service, live demos are an excellent way to gather a crowd. Make sure your exhibition stand design and build supports these activities—ample space, good visibility, and technical setups should be considered during the planning phase. This not only entertains but also educates your audience about your offerings.

Bespoke Exhibition Stands with Lounge Areas :

Create a welcoming environment by incorporating lounge areas into your bespoke exhibition stands. These spaces can provide a comfortable area for visitors to relax and engage in deeper conversations with your team. Use this space to display informative materials and encourage visitors to explore your products and services at their own pace. Soft seating, refreshments, and a friendly ambiance will make your booth a pleasant stop amidst the bustling trade show environment.

Utilize Gamification :

Incorporate elements of gamification into your exhibition stand design to make the experience fun and engaging. Competitions, quizzes, or even simple games related to your industry can be excellent ways to draw visitors. Offering small giveaways or prizes can further enhance participation. This approach not only entertains but also helps in collecting visitor data and generating leads.

Dynamic and Educational Content :

Suggest your exhibition stand builders to integrate educational content in a dynamic way at your exhibition stand. Use digital displays to run informational videos, customer testimonials, or animated explanations of your products. This keeps visitors engaged and allows them to learn about your company and offerings at a glance. Ensure your content is up-to-date and visually appealing to maintain interest and encourage visitors to ask questions.

By implementing these tips, you can ensure that your trade show booth display is not only visually appealing but also provides a memorable and engaging experience for every visitor. Remember, the goal is to make your trade show exhibit stand out and create lasting impressions that could turn into valuable business relationships.

Additional Tips to Amplify Fun at Your Trade Show

• Look up on the show city’s Visitors and Convention Bureau website that elaborates on all the fun activities you can do outside of show hours (If you are in the United states, and in Las Vegas, try indoor skydiving  it’s a fun indoor sport).
• Talk to different booth staffers about creative ideas for exhibition stands and exchange your ideas with them so that you can come up with even better booths.
• Go to dinner with the funniest sales person and the team that are staffing the exhibition stands.
• Walk along the trade show, and note down any creative ideas for exhibition stands that you come across.
• Count how many exhibition stands you can walk by before a booth staffer tries to engage you.
• When at the trade show, visit your competitors at engage in a conversation with them. If you are lucky, you might be able to find their weak links which you may use against them and in your favor.
• When you meet attendees at your exhibition stands, don’t treat them like numbers on the sales chart, treat them instead as if they are going to be your new best friend. This will certainly help you in building a reputation.
• Drinking game: Walk down the trade show aisle carrying a bottle of water (unless you are at a European show).  Whenever a booth staffer from another exhibition stand greets you, reply accordingly, take a swig, and keep walking.
• Pick up giveaways and goodies from your fellow exhibitors, and then give them back to different exhibitors from different exhibition stands.
• While this may sound a bit offbeat, go to lunch with the second-funniest sales person who is staffing you exhibition stand.
• Look up old friends you haven’t seen in ages that live in the show city, via Facebook, LinkedIn or other social media, and relive the glory days. This activity will certainly help you vent off some work pressure.
• Create a fun activity in your booth that helps get your message across to visitors. This will indirectly in engaging with the visitors in a better way.
• Walk into a random trade show exhibit and play with their products. Count how many seconds or minutes it takes for a booth staffer to engage you.
• Play a small game with your booth staffers, bet them to jot down creative ideas for exhibition stands. The staffer with the least ideas buys everyone drinks.
• Have a contest with fellow staffers to see who can work specific obscure words into conversation when talking with visitors at your booth.
• Walk the show with a colleague.  Have a bet on who can count the most booth engaged in different activities but pitching their company’s sale.  A third friend can count booth staffers eating or drinking. Loser buys lunch.

About Expo Exhibition Stands:-

Expo Exhibition Stands is an established player in the exhibition stand industry with a strong presence in 7 major European countries. We have the largest online catalog of stand designs in Europe!  So you can be assured of finding your perfect match.
We have complete control over every stage of exhibition stand construction, ensuring exceptional quality with minimal third-party involvement. Our turnkey services cover everything from trade show booth design, logistics, graphic printing, project management, installation, and dismantling, providing a seamless experience for you. For more information, reach out to us at +49 (0) 6227 877-290 or designcom@expoexhibitionstands.com.