5 benefits of attending an exhibition

Exhibitions offer an opportunity to tell your brand’s story. These events are buzzing with business professionals, industry enthusiasts, and media under one roof. They promise unlimited networking opportunities and direct communication with the decision makers. As per Exhibitor Surveys Inc. research, 82% of visitors attending an exhibition can make buying decisions.* Attending an exhibition is a big step for any business, and thus it needs prior planning. And everything contributes towards your success, from finding the right exhibition stand builder to finalizing the exhibition stand design. Even when these events are exciting, these events are considered to be exhausting, and many businesses remain indecisive about their exhibition participation.

If you are not confident about attending any exhibition, here are a few reasons for you to choose an exhibition stand and demonstrate your business.


Adds the human touch to your brand 

Often the only point of contact you can create with your target audience is through various digital platforms and different marketing activities dominated by one-sided communication. With exhibitions, however, you can engage with your audience in real-time interaction by opting for participating in a trade show.  Since most of the audience attending the event are your direct target audience, the chances of conversion are also quite high. Also, you can build some attractive exhibition stall design  Besides, there is also a chance to know what your customers are thinking about your and your competitors’ products.

Differentiates you from the competitors 

Exhibitions bring the industry together, which includes your competitors as well. Studying your competitors’ offers huge scope for learning. Their strategies will help you frame yours.

Here’s what you must consider,

● How have they designed their stand for facilitating interactions sessions with the audience?

● Are they targeting people or letting them find the stall?

● What is their sales pitch technique?

● What makes their exhibition stand design attractive?


Improves brand awareness 

Brand awareness can embed its way into a consumer’s lifestyle. It translates to individuals not having second thoughts while choosing your products or services. Hence it plays a crucial role in target conversion.

Organically it can take a few years or decades for any businesses to acquire such clientele. In such cases ,Exhibitions turn out to be a game changer.. When brand communication is combined with demonstration, it becomes poignant  to acquire new clients. In addition, your target audience is not second-guessing your offerings. Instead, they share their concerns, and you can offer first-hand information to resolve their queries. 

Here’s how you can enhance brand awareness,

● Create eye-catching graphics to attract more audience at your exhibition stand.

● Display your products around the stand. Ensure your exhibition stand designer is incorporating that in your design.

●Direct attention towards your stall with promotional collateral.




Helps expanding database 

Exhibitions can be used to help you expand your marketing database. This updated target audience list will come in handy while sending newsletters or other promotional material..

You can have a few games or lucky contests at your stall to gain such information. Include various fun activities to keep your target audience engaged. The audience will share their details with you, and you can update your database.. You can either improve your on-day sales or choose to promote your business to the same audience via different mediums.

Industry Learning

Exhibitions are not just limited to the different presentations you make. They have many more business opportunities, and you can choose different strategies to interact with your audience.

The learning opportunities are endless. Hence, you need to go through the schedule of the exhibition. It will have seminars by some of the renowned professionals from the industry. In addition, you can be a part of the interactive sessions and workshops organized by industry leaders. This allows you to keep up with the up-and-coming trends of your industry.


Irrespective of the industry or business size, you must attend exhibitions with stands designed by some excellent exhibition stand builders. It will allow you to gain new clients, have better positioning for the brand and upgrade yourself with the latest information. You can choose exhibition stands built by Expo Exhibition Stands to present your brand at any event or exhibition.

Call us at +49 (0) 6227 877-290 or write us at designcom@expoexhibitionstands.com; our professionals will share a free quote with you according to your requirements. Their suggestions will bring your vision to life!

About Expo Exhibition Stands:-

Expo Exhibition Stands is an established player in the exhibition stand industry with strong presence in 7 major European countries

We have the largest online catalog of stand designs in Europe! So you can be assured to find your perfect match.



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