What is an exhibition stand?
By definition, an exhibition stand simply means a well-designed structure used by brands in exhibitions to showcase their products and services. Sounds simple, right? Well, it’s not as simple as you think. An attractive and well-though-of exhibition stand is always designed by experts, meaning exhibition stand builders. These exhibition stand designs are constructed in such a way that it allows businesses to represent their products and services in the most professional and appealing way.
It’s a platform where sales professionals can give their customers a detailed insight into their products and services. These exhibition booths are designed in a way that brands to communicate and demonstrate their products and services in the most convenient manner, which eventually leads to more and more footfalls and sales.
How exhibition stand builders design your booth?
Exhibition stand builders play a significant part in designing your exhibition stand. They not only design but also understand your objective and aim of participating in the trade fairs. Here are the steps that exhibition stand builders consider when designing your booth.
Understand your purpose and develop the concept
Professional Exhibition stand designers will always understand your aim to ensure that your stand is best suited to your goals and objectives and makes a remarkable impact on the show day. You stand design ideas will be based on the floor space, budget and your stand location in the exhibition hall. The graphics and equipment is also decided in accordance with your stand location. Whether it’s a local trade fair or an international exhibition, Exhibition stand builders in Germany are well-aware of exhibition stand designs that work best in your favour when it comes to exhibiting in Germany or anywhere in Europe.
Share the design ideas
Once your exhibition stand design company has the stand specifications, your stand construction will begin. You can give changes in the design during the design phase. Your stand builder will make sure that your exhibition stand makes the best use of the space you have been allocated. Your stand contractor knows your budget and will stay within your budget while developing the design concept, as they have gained years of expertise in designing stands based on space size, budget, stand size, stand location, brand objective and so on.
Finalise exhibition stand design and build as per your aim
Once you are happy with the final design concept, your stand construction will begin. Proficient and qualified exhibition stand builders will always work with a variety of premium materials to ensure that your stand reflects how seriously you take your business and customers.
Installation of your exhibition booth
From concept development to assembling the equipment and installations on the fairground, exhibition stand designers cover everything you need to conduct a good show. The installation experts will ensure that the final look of your exhibition stand is same as you have finalised and envisioned in the first place. They will make certain that there are no last-minute hitches.
Embellish your stand
Assembling your stand with all the required equipment and technologies is one of the key responsibilities of your exhibition stand builder. The final installations also include extra features such as lighting, desks, TV and anything that will make your exhibition booth catch the eye.
Project management
The professional exhibition stand designers always understand the fact that planning and executing an exhibition booth for trade fair can be a cumbersome task. To make things seamless and hassle-free for you, you will have a dedicated project manager by your side. This person remains your point of contact during all the steps, from concept development to installations. Whether it’s the coordination between you and the organiser, handling paperwork or supervising the stand construction, the project manager will be your go-to person for everything. All in all, your project manager will ensure that your show goes as planned.
How to find the best exhibition stand builders?
Now that you know how your exhibition stand is constructed and understood the designing process it goes through, you also need to understand that the fact that the role of your exhibition stand contractor goes beyond the primary responsibilities we have discussed above. You must be wondering how you will know if you are working with the best exhibition stand contractor.
Here we will explain the parameters which help you find the best exhibition stand builders in Germany.
Check the quality and reliability standards
Quality and reliability is the first thing you need to put your focus when it comes to hiring an exhibition stand builder. One of the best ways to do that is checking the track record and seeing the type of work they have delivered to their previous clients. As an exhibitor, it is important for you to know whether the materials that are being used are sturdy and resilient or not. It is always best to ask beforehand so that you can make better a comparison, and thus, an informed decision.
In case you are buying an exhibition stand, ask your stand contractor if your stand is configurable to various spaces and layouts. When you buy a stand, you will want to reuse your stand over and over again, which is only possible if the stand is made from premium-quality material and can withstand the wear and tear. Make sure your stand contractor provides you with that kind of assurance.
Assess cost efficiency methods standards
You must have a certain type of budget to go on with when you plan to participate in an exhibition or trade fair. And the last thing you want to do is overspend on your exhibition stand. The qualified and well-trained exhibition stand builder will always stay within your budget. Your rent location, time, and your contractor’s high overheads and high-cost staff can add to the final cost of your exhibition booth. Make sure that the rental package that you are planning to finalise is all-inclusive and there is no extra cost involved.
Gauge work ethic standards
Just imagine that your stand is not ready at the given time or your stand is ready but not delivered on time on the exhibition day. Sounds like a nightmare? This is the reason you need to gauge the work ethic of your exhibition stand manufacturer. Make certain that your contractor swears by sound work ethic and sticks to timeline and quality standards. Transparency is another factor that can help you gauge work ethic. If your exhibition stand builder can provide you with a cost on their website depending on the stand size and design you select from the wide array of designs available with them, there is nothing like it. This means they are being transparent about their prices and don’t want to surprise you at the last minute with hidden costs. However, customisations will always come at extra expenses but make sure your contractor does not go overboard with that too.Complete in-house service
A lot of builders these days often subcontract some parts of your stand design to other exhibition stand services. It is important for you to know if anything is going out to another contractor as there would be a possibility that the brief you have given may get filtered when it goes to another contractor and as a result, the final design outcome may differ from what you have envisioned. Having another contractor may also add up to your final cost. Giving your stand design to exhibition stand manufacturer who offers the complete in-house service, right from concept building to installation and logistics, is always the best bet.
Things to consider before giving design brief to the stand contractor
As a client, design brief is the last thing you want to goof up with. Your design brief will decide the outcome of your project. The professional stand contractor will provide you with a brief form that you need to fill in very carefully. Make sure all the details are filled in appropriately. But your job does not end here. You may also need to include the following information when giving out the complete design brief.About the company – Your company details should include products and services, countries you operate in and how long have you been established. Share any kind of company details you think can be helpful for your stand designer.
About the stand – Apart from booth size and other specifications, your exhibition stand contractor needs to know the objective you want to achieve from your exhibition stand. Whether you are rebranding or launching a new product, don’t hesitate to give out these important details to your exhibition stand designer. Your design brief needs to talk about your demographics, target audience, USPs, competitors and so on. If you are planning to offer refreshments and giveaways, don’t forget to mention the same in the brief. How are you going to operate the stand (by visuals, audiovisuals, demos etc.)and how many people will be operating also needs to be added in your design brief.
Look and Feel – To make sure that your exhibition stand completely reflects the look and feel of your brand, share the marketing materials and if possible the annual report too. You can also share examples of the exhibition stands you have liked in one of the trade fairs you have attended in the past. Your stand contractor will know what your design taste is like. And you can also share the elements you found intriguing about those stands. If you have graphics and copy text ready to go with for exhibition, share it with your exhibition stand design company. If you don’t, your stand designer can always help you with the same.
Functional Requirements – Many a time, exhibitors tend to forget to give out important details pertaining to the functional requirements of the stand. To ensure that your exhibition stand meets your functional requirement, share important details like the site plan, proposed flow of visitors’ traffic. Do you need a kitchen, storage space, wifi, telephone, raised floor, display cabinets, carrier bag hooks? If yes, do not miss out on mentioning these details in your design brief. Make sure you tell your exhibition stand designer how you are going to obtain your visitor’s data – barcodes or by collecting business cards.
Why Choose Us?
Other checklist and tips include
If you have made up your mind to participate in an exhibition, make sure you book your exhibition space well ahead of time. Last-minute bookings can come at an extra cost. Advance bookings will save both the time and money
Not only do you need to book exhibition floor space in advance, but renting an exhibition stand also needs to be booked ahead of time. This will allow them a fair amount of time to work on your stand construction and exhibition visuals
Once you have your exhibitor manual with you, pass it on to your exhibition stand design company without fail. This way they won’t miss out on the deadlines for ordering services you need on the final show
Also, decide your graphics and visuals content early to allow time for your exhibition stand builder to give you a product demo before the final show
It is important to appoint somebody from your company to liaise with the design and project management team of your exhibition stand contractor. This will ensure seamless communication between you and your contractor and they will always have somebody to reach out to if there have any doubt or query
Prepare a parameter on the basis of which you will judge the success of your exhibitionFeedback to your exhibition stand contractor
Most exhibitors don’t bother giving a feedback to their stand designers after the show is over. They don’t realise this could be important as post show promotion activity. You might be thinking how? So here is the thing. If your show is successful and goes as planned, you will be more than happy to do post show promotions on social media talking about your participation in the trade show. No wonder it’s a great idea but don’t forget that your success is your stand designer’s success too. They would love to post your stand success story on their social media pages or on their websites as successful case stories. If they have visitors and followers, your case story will be read by thousands of other people, which add to your brand promotion and awareness. So next time you have a successful show, make sure you give out the following details.Did the show go as planned?
Did you get the number of visitors as expected?
If anything about the stand worked out extremely well for you, do highlight that in your feedback
Tell them if your overall objective is obtained
If you are going to hire them for the next event, what will you want them to improve about their exhibition stand services
Give them the pictures of your stand you have clicked during the show