Trade shows serve as a great platform to establish your brand in the industry, connect with your customers and gather tons of quality leads. But with the bustling trade show environment around, staying organised while managing the leads and contact details as well as the visitor experience can be a bit of a task for exhibitors. After all, you just have a small allocated space for pitching your brand efficiently, engaging your prospect and at the same time gathering all the contact information. The emerging technology has been a boon for exhibitors that help them manage things more competently right from travel management to staff scheduling.
Now, numerous Mobile Apps have been developed to rationalise trade show processes effortlessly, and it is said that most of them do not even require Wi-Fi. (After all, Wi-Fi might not always be available especially in large convention centres). To make the process simpler for you, we have jotted down a list of five must-have mobile apps while planning to participate in a trade show.
As per the name, this popular app enables exhibitors to create a survey for any purpose, from market research, capturing leads to getting customer feedback. The best part is that it does not require internet connections and can be operated in both iOS and Android device. The QuickTapSurvey App is designed for an easy and quick handle which includes large buttons, readable text, and swift swipes to steer questions. Having strong analytics and reporting allows you for a quick survey-result analysis, report generation and real-time user monitoring. Once the survey is completed, an automated email would be sent instantly to foster the lead. The monthly subscription to the app comes in three price categories which are:
Individual plan: 16$
Pro plan: 41$
Premium plan: 84$
Leadature is a lead capture designed solution for trade shows and conferences that help you capture and qualify leads for your business, automatically distribute collaterals, and provide real-time data statistics. It is accessible on computers, tablets, and smartphones and can be operated with or without an Internet connection. The app lets you scan trade show badges and business cards, send emails to clients and evaluate metrics. Using Leadature would help you move your prospects from the sales pipelines quickly and efficiently.
Personalise Email to customers
Allows product specific qualification questions
Direct Data transfer into CRM System
Real-time Reporting and Data Exports
The Pixe Snap App helps in incorporating a photo station into your trade show booth which can be clicked by your booth staff or even taken by your visitors as selfies. These photos can be shared through your official social media accounts which include Twitter, Facebook and Instagram. The app will help in branding each photo with your company logo, the trade show name and date, and using hash tags or other advertising messages. It can also include lead-collection fields and give your attendees a choice to add text to their pictures before sharing them on social sites. If you are looking for a basic in-booth photo option, then you can opt for Pixe LLC’s Pixe Social which comprises the app, high-definition screens along with a box of props designed as per your brand theme.
Freebies are a fun way to engage your audience and create curiosity and interest around your trade show booth. Instead of using the huge spinning wheels or other actual tools for giveaways, you could use the iPrizeWheel App which allows you to run contests on your laptop or tablet. It is perfect for trade show booths that are small in size with restricted space. The app provides realistic sound effects and whirling motion and works as a great tool of engagement to attract visitors even from a distance. It can be connected to all the models of iPad including Mini, Air and Pro. You can also display it in an iPad kiosk at the trade show booth. Though you need an internet connection to access to email on iPad, you could use the complete functionality of the app including data collection without Wi-Fi or internet.
BASIC version: $9.99
The PREMIUM version: $19.98
ShowGo Mobile App is designed explicitly for tradeshows dealers that help event managers to communicate with their sales representatives updating them about the staffing, schedules and hotel arrangements and tasks efficiently. The app can be used in both iOS and Andriod. The data can be directly conveyed to your staff as it is hosted on the cloud server. It serves as a quick way to convey information in situations such as if there is a change in the plan or flights are cancelled. This app will help keep everyone up to date with the changes and, take the load off of your manager who needs to make calls and inform everyone.
So, if you’re looking for apps that manage your tradeshow hassle freely on your behalf, then these are some of the best Apps you could start with. From capturing leads, communicating internally to engaging the audience at your trade show booth; they can certainly help you enhance your trade show exhibit.
Still confused which App to choose? Here’s a quick app comparison table that will help you understand the functionality better.
Internet Connection Required
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