If you’ve ever attended a trade show, you must have thought to yourself that it seems like a lot of work to make an innovative exhibition stand. While it is true that exhibition stands have to look distinct to stand out, stand designers don’t have to reinvent the wheel each time they set out to build a stand.
There are common templates, which serve as a base for designers to flesh out their stand design ideas. These templates can be considered stand types, and they are common for any exhibition show in the world. The terminology differs but stand types in essence remains the same.
So why should an exhibitor bother to know about stand types. There is one simple reason, your budget. Your budget decides which types of stands you can afford. Other essential factors include your branding goal, the frequency of your show presence, location and floor space. These decide the usability of your exhibition stand design, which in turn decide the stand type that is most suitable for your show appearance.
Stand designers often provide hybrids and custom stand types. Each stand design company have their own variations, which they build. But they’re all based from the most commonly used stand types. Let’s look at them in detail.
TYPE | USA | EUROPE |
1-side open booth | Inline booth | Row stand |
2-side open booth | 2 side open booth | Corner stand |
3-side open booth | 2 corner booth | Peninsula stand |
4-side open booth | Island booth | Island booth |