10 creative exhibition designs ideas that will give voice to your brand
So you are planning to create a masterpiece for your next exhibition, and that is, perhaps, the reason you have landed here. Well, your search for creative ideas for exhibition stands ends here.
We have curated an exclusive list of creative exhibition ideas for exhibitors looking to leave a subliminal message in their visitors’ mind through modular or bespoke exhibition stands.
Also, the ideas that we are going to talk about are tried and tested at some of the most prestigious exhibitions in Europe. So, don’t worry about the practicality of the exhibition stand designs we are going to share with you. Read on!
Make the most of your stand spaceIf your exhibition hall has a high ceiling and gives the flexibility to use hanging banners, seize the opportunity to boost your brand name. Many exhibitors use hanging banners to ensure that their brand is visible from all sides of the hall and from a large distance too.
Use bold colours to grab the eyeballs
There is no denying to the fact that Europeans love the colour white, and hence many exhibitors invariably use white tones in the backgrounds of their booth. But to balance it out, it is important to splash a tone of bold or warm colours such as red, orange and yellow. These colours are convivial and add liveliness to the exhibition booth. So, always keep in mind that experimenting with bold colours is not all that bad as long as they go well with your exhibition theme and brand guidelines.
Create comfortable spaces for meetings and business chats
If you are expecting a lot of meetings and if your booth size allows, always try to accommodate comfy sofas or chairs in your exhibition booth. This approach makes you come across as a professional and customer-centric brand. The whole idea of the exhibition is to enhance your customer’s experience through your product and conduct. If you have a large exhibition stand, having a meeting area, back-office, closets and kitchen are considered respectful in European customs.Create comfortable spaces for meetings and business chats If you are expecting a lot of meetings and if your booth size allows, always try to accommodate comfy sofas or chairs in your exhibition booth. This approach makes you come across as a professional and customer-centric brand. The whole idea of the exhibition is to enhance your customer’s experience through your product and conduct. If you have a large exhibition stand, having a meeting area, back-office, closets and kitchen are considered respectful in European customs.
Highlight your products through display podiumsYour product should always be the hero, no matter what! It is important to convince your potential attendees that you are confident about what you are selling. In this particular example, each tyre has been placed on a separate display podium. This not only helps put your product in the spotlight but also has a positive impact on your viewers’ perspective about your brand. This is one way of highlighting your product; you can always ask your booth designer to work out a bespoke exhibition stand ideas that allow you to bring your product to viewers’ attention.
Always create a theme if possible
You must be thinking why having a theme is important. It has been noted that an exhibition booth with a theme attracts more visitors. It is one of the best creative ideas for exhibition stands. However, your theme will entirely depend on your products and the image you want to create for your brand. Whether you want to come across as ethical, artistic or avant-garde, your theme should reflect what your brand is all about.
Convey your message through visualsA picture is worth a thousand words. It’s true in every sense, especially when it comes to marketing. Thanks to technology, we now have dynamic exhibition stand graphics and visuals to enthrall our potential customers. Many marketers try to reach their potential customers through pictures and illustrations. The reason being pictures are more impactful and leave a lasting impression on the viewer’s mind. Don’t take pictures scarcely as a means to fill in spaces. A right image can give more power to your content and vice versa.
Adopt the art of precisionThe best things are always said in fewer words. Here’s the thing; no matter how big or small your booth is, don’t forget that you are competing with a lot of exhibitors on the fairground. Space is less and so is your viewer’s attention span. And above that, the visitors are constantly bombarded with brand messages from every exhibitor in the fairground. In such a scenario, it is important to imbibe the art of precision when you create your brand message. From viewer’s perspective, brevity makes you attractive and less complicated. So always keep it short and simple.
Get an edge through technologyUsing technology is the best bet, especially when you are from industries like automobile or sports. Showing your products in motion through LED screens and touch screens catches viewers’ attention immediately. These days many exhibitors have adopted advanced technologies like Virtual Reality and Augmented Reality to give their customers an in-depth insight into their products. Some exhibitors have gone to the level of using robots to man their exhibition booths. This always gives them an edge over their competitors because everything boils down to the customer experience.
Make your booth look welcoming
If you are opting for a bespoke exhibition stand, tell your exhibition stand hire company in Germany to design your booth in such a manner that it looks warm and welcoming. Make sure that there is enough space for your attendees to stand and sit. The below exhibition booth was made for Swiss cheese brand. Since it was an island booth with all four sides open, it gave us the flexibility of giving the booth the welcoming feel from all four sides. We create tasting counters and conversation areas along with colours and pictures. Whatever design you follow, make sure it does not make your booth look cluttered or crammed. We followed a theme here and it certainly made the booth a head turner in the exhibition hall.
Add green or eco-friendly elements
Who does not like a natural setting? It has been seen that eco-friendly elements like potted plants, wood or wooden textures attract more crowds. You don’t have to be an organic product manufacturer to adopt such a theme. This idea can work for anyone who wants to add eco-friendly or natural elements to their booth. The colour green signifies renewal, nature, freshness, and energy. The freshness of plants along with appealing exhibition stand graphics helps attract more people to your exhibition booth.
Hopefully, these creative ideas for exhibition stands inspire you to create a masterpiece booth in your upcoming exhibition in Europe. Your exhibition stand hire company in Germany will help you create a brand story that will be etched in your customers’ mind.
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