When it comes to exhibition stand designs, the most crucial factors every exhibitor will eventually think of is the exhibition stand graphics, messaging, lighting, or flooring. However, there is one element of display design that underlies all of the rest is the booth layout. A cleverly-designed layout will welcome many visitors in and invite them to explore your business, whereas a poorly-designed layout will turn visitors away from your booth display. To avoid this with your bespoke exhibition stands, we have a list of ideas that you can utilise for your next exhibition layout.
Before implementing the below simple yet intriguing tips, you need first to understand the position of your stand from the entrance. This is an important element which is often been overlooked but plays a vital role in maximising the footfall of your stand, and based on it; you will be able to plan your trade show booth layout. For this, you need to get in touch with your organiser to understand the traffic flow around your exhibition space. And based on that, you need to structure your stand by providing maximum visibility to the areas with maximum traffic.
Choosing the right Stand Type
While working on your stand layout, one of the important aspects is the location of your stand when you have to determine whether to pick an island, corner or row stand. Apart from thinking about your financial restraints, you need to think about the kind of footfall you want to achieve through it. If you are expecting to meet new prospects, then choose a corner stand as it will have outward facing space that will help in the steady flow of footfall and attract visitors. A row stand will help you create a private space if you plan to host meetings or demonstrate your products or services. And when growing your visibility is your priority then an island stands will help you gain more exposure at the event. Based on your objectives, look out for clever exhibition design ideas that will help you meet your exhibition goals.
Below are the 7 smart ways that will help you to boost up your exhibition stand layout at your next exhibition. These smart ways will assist you in understanding what makes for a better stand design layout and graphics.
By creating an open layout within your exhibition stand display
In order to provide visitors with an open layout that is free of obstructions, you need to have a big exhibition stand and should avoid keeping a table in front of your exhibition stand display. This way you will have enough space for visitors to move easily through your exhibition stand. Create lines of sight throughout the display by offering easy access to your product displays, refreshment tables, lounge areas, and other spaces where visitors will be able to interact with your big exhibition stand and your staffers. Avoid cluttering your entry points with brochure stands and a reception desk, when creating stand types that have an open layout it’s best to put these kinds of fixtures near seating areas, and at the very least away from points of entries. The front-facing sides of your booth need to be open, particularly where furniture and promotion materials are concerned. This will make sure your visitors know that they can move around freely without pouncing over anything once they cross the threshold. A lively and open layout will help your booth feel peaceful and welcoming.
By creating a clean and uncluttered exhibition display
In addition to being open, your exhibition stand display needs to be clean and uncluttered in its layout. Keeping literature in front of product displays can look messy and make it hard to access the displays. Staffers’ personal items on the floor or tables give things an unprofessional look. Too many items at your stand can obscure the purpose of your exhibit. Create a layout that allows for a clean, tidy, and professional look as visitors move through. Make it a point to introspect if a particular exhibiting prop or equipment is truly needed. When coming up with exhibition ideas, it becomes hard to discern the difference between what is possible and practical. It has been observed that simple and minimalistic designs attract more attention than over boarded promotional designs. This way, exhibitors let their attendees focus on one thing rather than filling them up with too much information. Especially if you’re exhibiting in European countries, a clean and clutter-free exhibition booth will definitely mark your company in your customer’s good books.
By creating separation among the various spaces within your big exhibition stand
Every exhibitor wants to have plenty of the hustle and bustle in front of the booth, which helps in making their booth space appear lively and creates a buzz in the exhibition hall. However, you also need to have a place that separates you from this chaos and lets you converse with your prospect one-to-one peacefully. Also, visitors at your exhibition stand display want to move easily through your space at your big exhibition stand. One way to help them do so is to separate the various spaces within your stand clearly. In particular, meeting areas should be separated from the main display space so you can enjoy private meetings uninterrupted by booth traffic. Other spaces to consider separating include lounges, event areas, and product displays. A bonus tip to consider is that the concept of space isn’t just limited to layout, even graphics can benefit by creating a clear border, blank white canvas, and demarcations using lines and colours to separate text and images. This way, the interior areas of your booth will help in creating a comfy environment for your audience.
Make your products visible within your exhibition booth display
If you are displaying products within your exhibition stand display, use your layout to make them visible and accessible. You can consider placing the products front and centre in your exhibition booth display or, if you have multiple spaces, then putting the products toward the front of your display. Using your layout to direct visitors past those displays can also ensure that they get seen. An experienced exhibition stand design company will have modular displays that are specialised for product displays allowing you to display your products in even more creative and innovative ways. Rather than just putting them on a shelf, try to portray them in a new way. For example: if you’re into organic business, then you could decorate using green plants which will help in emphasizing the point. Or suppose you are into selling alcoholic beverages, then you could have a mock-up brewery displaying the brewing process. You need to think not just outside the box but beyond it when it comes to your exhibition layout ideas to set you apart from the rest.
Include space for special events within your exhibition stand layout
Instead of just marketing your product or service, try to educate your audience at the same time. This will help in providing a learning experience as well as give your company a social proofing as trusted expertise. For example: conducting product demonstration sessions at your booth or having a small games/quiz session that would be related to your products or services. If you are holding special events within your exhibition stand, you will need to make space for those events within your layout. Doing so is particularly important if you wish to keep people in your booth and out of the aisles. Building ample space for the stage, seating, or any marketing activities can help you to create a comfortable and successful event. It can prove quite useful in the case of showcasing presentations. Even if you have no plans as such, the extra space can come quite in handy, in case you end up receiving a large footfall at your exhibition stand. In those cases, you will be quite thankful that you spared the extra space.
By Creating a Meeting/Resting Area for Attendees within your Exhibition Stand
It is essential to make your trade show rental booth, a place where conversations happen. Well-structured exhibition stand layout planning requires a lot of multi-tasking and preparations. As mentioned above, designing a separate seating space for your customer is one of the essential exhibition layout ideas to look forward to. Having a dedicated space in your elegant stand design will enable you to conduct your business meet-ups or let your attendee relax and take time out from their busy schedule. By making them sit to have a lengthier conversation is a great way to attract them to engage them in your brand. You could either choose to have a formal setting or have a lounge seating, whichever matches your business needs. Including a separate space won’t hamper your booth budget nor occupy much space in your layout. Including a lounge area and meeting area in your exhibition booth layout design is a good way of keeping people at your booth for longer, getting to know your products and boosting brand recall. Also, if your customers are seated and relaxing, then they are said to be more interested in hearing about your product and services.
By Incorporating Technology in your Exhibition Stand for Engagement
Letting your audience to actually engage with your brand during an event can be accomplished over an interaction that bounces beyond face-to-face sales communication. Integrating interactive screens into your trade show booth design will help in making your users’ experience more immersive. You could use touch screens which attendees can use to know more about your products and services. Or you can even use a dynamic drag and drop photo wall. Using interactive displays and panels with digital touchpoints have become popular due to this ever-growing digital era. These displays can be used on walls and floors to send important information to your audience with just a touch. Simply having AV displays will have a bigger impact on your engagement level because a dynamic display is always preferred over a static presentation.
The main purpose of having an innovative exhibition stand is to make a good first impression that invites new prospects and generate sales. Therefore, it should be structured around keeping in mind this purpose irrespective of the size of your exhibition stand.
Hiring stands from professional trade show booth builders will help get a wide array of unique layout designs, for your next exhibition. Creating an effective layout for your exhibition stand can help you to enjoy a more successful display. By doing everything from removing obstacles to following exhibitor handbook regulations, you can create an open, welcoming, and ultimately more lucrative exhibition stand display design.
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