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designcom@expoexhibitionstands.comPosted On 23rd September, 2024
SIRHA 2025 – The Ultimate Stage for Hospitality and Food Service Exhibitors
The hospitality and food service industry plays a vital role in shaping the global economy, and Europe stands as one of its strongest pillars. From hotels to restaurants and catering businesses, this sector is a key driver of growth. It’s no surprise that millions of jobs across Europe depend on it, contributing significantly to the region’s economy. Whether it’s in bustling urban areas or quaint local towns, this industry thrives by meeting the ever-evolving needs of customers.
As a business owner or key decision-maker in this industry, you already know how competitive it can be. Staying ahead means constantly finding new ways to innovate and grow your business. One of the best strategies for doing so is by exhibiting at major trade shows that are tailored to your sector. Trade shows allow you to showcase your offerings, connect with potential clients, and stay updated on the latest trends. More importantly, they give your brand the visibility it needs in a crowded market.
That brings us to one of the most important events in this field—SIRHA. If you’re looking to expand your business in the hospitality or food service sector, this is the place to be. In this blog, we’ll dive into why SIRHA is a must-exhibit for exhibitors, from the event’s significance to tips on how to make the most of your bespoke exhibition stand.
Mark Your Calendar: When and Where SIRHA Takes Place
SIRHA 2025 is set to take place from January 23 to January 27, 2025, at Eurexpo in Lyon, France. A UNESCO World Heritage site, Lyon is a city renowned for its rich culinary traditions and its thriving hospitality scene. As the gastronomic capital of France, Lyon offers the perfect backdrop for an event that celebrates innovation and excellence in food service and hospitality.
The venue, Eurexpo Lyon, is one of Europe’s largest exhibition centers, making it an ideal spot to host an event of this scale. The city’s central location within Europe and its strong ties to the food industry mean that you can expect a highly diverse range of visitors, from top decision-makers in hospitality to cutting-edge innovators in the food service sector.
Exhibiting at SIRHA not only places you in a prime business location, but it also positions you in front of a global audience eager to discover new products, services, and trends. If expanding your network and reaching new markets is part of your plan, SIRHA’s location couldn’t be more ideal.
What Awaits Exhibitors at SIRHA 2025
SIRHA Lyon 2025 is the ultimate destination for anyone in the global food service industry, offering an unrivaled opportunity to connect with key players. Over the course of five days, more than 210,000 qualified professionals from across France and beyond will attend, including top decision-makers, buyers, chefs, and industry users. As an exhibitor, you’ll be positioned right in the middle of this bustling marketplace, with endless opportunities to showcase your innovations and highlight what sets your brand apart.
What makes SIRHA Lyon particularly appealing is the high caliber of its attendees. With 50% of the visitors being key decision-makers, you’ll be interacting with individuals who have the power to influence and drive purchasing decisions in their respective businesses. Whether you’re looking to expand your business internationally or increase your domestic reach, this event ensures you’re reaching the right audience.
At SIRHA, you will not be just showcasing products—you will be feeding the sourcing needs of the industry while engaging in a hub of creativity and innovation. The event goes beyond being a trade show; it’s a space for networking, business development, and thought leadership. With the right trade show booth rental and support from experienced booth manufacturers in Lyon, you can make a lasting impression on potential clients and partners, boosting your visibility and growing your business.
ARE YOU PARTICIPATING IN A EXHIBITION AT LYON, FRANCE?
Attracting the Right Audience with a Stand that Shines
With over 4,700 exhibitors and brands from 12 different sectors exhibiting in the last edition, SIRHA 2025 will be buzzing with activity. To make sure your custom trade show booths draw attention, it’s crucial to design it in a way that aligns with your specific offerings and brand identity. Here are some tips to help your stand shine:
1) Tailor Your Design to Your Product Category
– If your business is in the kitchen equipment sector, focus on interactive displays. For example, create a live demo area where chefs can use your products in real-time. This not only showcases the functionality of your equipment but also engages the audience in an authentic, hands-on experience.
– Companies in the wine and spirits industry can incorporate tasting stations into their custom exhibition stands. By offering samples, you provide visitors a direct way to experience your product while creating a memorable brand connection.
2) Use Bold Branding and Messaging
– Ensure your branding is bold and visible from afar. Use large, clear signage that highlights your key offerings, such as “organic food products” or “luxury hospitality solutions.”
– Integrate your brand colors and logo into the exhibition stand design and build to create a cohesive look. This will help visitors associate your display with your brand instantly.
3) Showcase Expertise with Strategic Design
– For hospitality services companies, consider renting a sleek, custom exhibition stand that mirrors your business’s high-end aesthetics. Use digital screens to display customer testimonials or showcase previous projects that demonstrate your expertise.
– Organic food providers could use natural materials in their trade show booth design to reflect sustainability values, such as wooden structures or greenery, aligning with the organic nature of their products.
4) Engage Visitors with Interactive Elements
– Incorporate interactive touchpoints like digital kiosks or virtual tours that allow visitors to explore your products or services in detail. This can be particularly effective for hospitality technology providers looking to showcase innovative solutions.
– Engaging demos, VR experiences, or even giveaways can help keep the visitors at your stand longer and create a lasting impression.
With the help of experienced exhibition stand builders in Lyon, you can design a trade show booth display that not only attracts the right audience but also leaves them talking about your brand long after the event.
Conclusion: Why You Can’t Miss SIRHA 2025
SIRHA 2025 is a golden opportunity to position your business at the forefront of the hospitality and food service industry. With its diverse range of attendees, including top decision-makers, buyers, and industry professionals, SIRHA offers unparalleled opportunities to grow your brand, expand your network, and generate new business. Whether you’re showcasing innovative products or demonstrating expertise in hospitality services, the exposure at SIRHA can significantly impact your business’s trajectory.
By exhibiting at this event, you’re not just attending a trade show—you’re entering a hub of creativity, networking, and business development. This is your chance to connect with a global audience and take your brand to new heights.
At Expo Exhibition Stands, we have over 40 years of experience as an exhibition stand contractor in Lyon and across Europe. We specialise in crafting custom-made trade show booth rentals designed to meet your specific needs. As one of the few booth suppliers in Lyon offering turnkey services, we handle everything—from stand design and build to graphic printing, project management, logistics, and on-site installation and dismantling. Our local Lyon team is ready to ensure your participation in SIRHA is a smooth and successful experience. Contact our exhibition stand builders today at +49 (0) 6227 877-290 or email designcom@expoexhibitionstands.com.
