Interactive activities are one of the most useful trade show marketing ideas at trade shows. With the help of these activities you not only imprint your brand image in your consumer’s minds but also leave a positive impression on your audience. Making it more likely that your trade show rental booth succeeds.
Planning these activities is however rather difficult. You need to create activities that embody your brand and product, while incorporating them into your trade show booth design ideas. So to help you get started we bring you eight tips that will help you plan interactive activities for your trade show.
1.Budgeting – Budgeting is a very important criterion especially when you chalking out your trade show booth ideas and activities to be conducted in your trade show rental booths. When you pre plan how much you are willing to spend on additional activities, it becomes easier for you to select games and activities that you can conduct at your booth. Budgeting will assist you to organize your event without unforeseen costs and additional expenses. It will even help set a hard limit on the number of trade show booth ideas you can consider which can remove analysis paralysis.
It also lets you plan and safeguard your finances with contingencies that can make it easier to account for overhead expenses. Of course don’t be dogmatic about your budget if you come across any trade show marketing ideas that suit your brand better you should consider its importance and ask yourself, would this idea be possible in a trade show rental booth? Will including this idea help my brand message? Remember your budget is a road map and the map is not the territory, you should be willing and open to reconsidering your options in case you come across something more suitable for your stand design.
Often exhibitors in the effort to save costs use their existing marketing collaterals which does not match the look, colour, or design of their trade show stand. This results in a dissonance for any visitors who are visiting your booth. This can especially look like a red flag to any potential vendors who would want to do business with you, since they might view you as cheap and cutting corners.
4.Training your staff - Your interactive won’t go as planned unless you have a well trained team. You need to train your staff before hand and explain them what needs to be done. It is also important that your staff have certain qualities like friendly nature and politeness. This will help to break the ice and get your audience excited about the activities.
It is imperative that you don’t put staff training for last. Always involve and collaborate with your team and brainstorming trade show booth ideas with them since by doing so they are more likely to be motivated to ensure that your trade show booth is a success.
5.The fun factor - Your trade show booth design ideas and your interactive activities must have a fun element. The sole purpose of conducting such activities is to pull more crowds and the only way to do so is by creating a fun, playful environment. Whatever games you pick make sure they are entertaining and that the people participating are having a good time. Happy crowds tend to attract a lot of attention and bring more people to your trade show booths, and a happy audience tend to not only view your brand in positive light. They also end up being ambassadors for spreading awareness for your brand. Also how much fun your audience is having is a good indicator on the success for your trade show marketing ideas.
7.Props and other tools - Props are a good way to add a fun element to your booth. You can also use props for your interactive activities in your trade show booth. It is important that you pre-plan your activities, not only will it help in budgeting but you will also get plenty of time to make the necessary preparations, like arranging props etc. Some of the best trade show booth designs incorporate props that are interactive and allow the visitors to visibly leave their mark on the booth.
If conducted appropriately, interactive activities can be highly beneficial to your business and these tips will help you with that. Ensuring that your trade show rental booth will be resounding success.
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