Tips to plan interactive activities for your trade show

Interactive activities are one of the most useful trade show marketing ideas at trade shows. With the help of these activities you not only imprint your brand image in your consumer’s minds but also leave a positive impression on your audience. Making it more likely that your trade show rental booth succeeds.

Planning these activities is however rather difficult. You need to create activities that embody your brand and product, while incorporating them into your trade show booth design ideas. So to help you get started we bring you eight tips that will help you plan interactive activities for your trade show.

1.Budgeting – Budgeting is a very important criterion especially when you chalking out your trade show booth ideas and activities to be conducted in your trade show rental booths. When you pre plan how much you are willing to spend on additional activities, it becomes easier for you to select games and activities that you can conduct at your booth. Budgeting will assist you to organize your event without unforeseen costs and additional expenses. It will even help set a hard limit on the number of trade show booth ideas you can consider which can remove analysis paralysis.

It also lets you plan and safeguard your finances with contingencies that can make it easier to account for overhead expenses. Of course don’t be dogmatic about your budget if you come across any trade show marketing ideas that suit your brand better you should consider its importance and ask yourself, would this idea be possible in a trade show rental booth? Will including this idea help my brand message? Remember your budget is a road map and the map is not the territory, you should be willing and open to reconsidering your options in case you come across something more suitable for your stand design.

2.Your activity should be in sync with your brand guidelines- When planning trade show marketing ideas for your booth you need to make sure that every element is in sync with your brand guidelines. Similarly you also need to make sure that your games and interactive activities are coordinated with your brand image and guidelines. If the activity you choose doesn’t merge well with the brand image then it will fail to leave an impression on the audience visiting your trade show booth, wasting your best trade show booth ideas for engaging your audience.

Often exhibitors in the effort to save costs use their existing marketing collaterals which does not match the look, colour, or design of their trade show stand. This results in a dissonance for any visitors who are visiting your booth. This can especially look like a red flag to any potential vendors who would want to do business with you, since they might view you as cheap and cutting corners.
3.Your activity should be informative and educative - The main aim of your interactive activities, be it games or quizzes, is to inform and educate your audience about your brand and product. While brainstorming for trade show booth ideas and activities, pick out ones that educate the audience in a subtle way. In the end, audience must leave your trade show exhibit with more information than they had, about your brand and product. Though also consider activities that don’t align completely with promoting your brand, since this can result in you being able to pick several more trade show marketing ideas that can be used to solely promote your trade show booth. Consider pairing together the best ideas that complement your trade show booth and brand. It can make you look more distinct and original.

4.Training your staff - Your interactive won’t go as planned unless you have a well trained team. You need to train your staff before hand and explain them what needs to be done. It is also important that your staff have certain qualities like friendly nature and politeness. This will help to break the ice and get your audience excited about the activities.

It is imperative that you don’t put staff training for last. Always involve and collaborate with your team and brainstorming trade show booth ideas with them since by doing so they are more likely to be motivated to ensure that your trade show booth is a success.

5.The fun factor - Your trade show booth design ideas and your interactive activities must have a fun element. The sole purpose of conducting such activities is to pull more crowds and the only way to do so is by creating a fun, playful environment. Whatever games you pick make sure they are entertaining and that the people participating are having a good time. Happy crowds tend to attract a lot of attention and bring more people to your trade show booths, and a happy audience tend to not only view your brand in positive light. They also end up being ambassadors for spreading awareness for your brand. Also how much fun your audience is having is a good indicator on the success for your trade show marketing ideas.
6.Prizes and giveaways - Prizes and giveaways act as incentive and are also real crowd pleasers. Many brands, even though they are not conducting games and other activities, insist on giveaways. It acts a motive for audience to visit your trade show rental booth and participate in the games organized by you. Giveaways are a popular trade show idea adopted by brands over the period of years. They have not lost their charm even after being used repeatedly; marketers keep finding new ways to incorporate prizes and giveaways with their trade show marketing ideas.

7.Props and other tools - Props are a good way to add a fun element to your booth. You can also use props for your interactive activities in your trade show booth. It is important that you pre-plan your activities, not only will it help in budgeting but you will also get plenty of time to make the necessary preparations, like arranging props etc. Some of the best trade show booth designs incorporate props that are interactive and allow the visitors to visibly leave their mark on the booth.
8.Your activity shouldn’t deviate from your product - Last but not the least, your trade show ideas and your interactive activities must never deviate from brand. It is easy to get carried away especially during games, make sure that everything always revolves around your brand and highlight your marketing message. After all, getting a trade show rental booth is a costly affair as much as it is a fun activity you need to consider the bottom line.

If conducted appropriately, interactive activities can be highly beneficial to your business and these tips will help you with that. Ensuring that your trade show rental booth will be resounding success.

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