Make sure you have ticked off these things before your big show!
Participating in trade shows and exhibitions is a huge undertaking, there is a lot of preparation involved and the stakes are high too. To help you with this tedious job we bring you the ultimate trade show checklist that will ease your way!
Exhibition Stand Services – Pick an exhibition stand company that provides complete range of services. Many stand companies, nowadays provide end-to-end services from designing the stand, to manufacturing it, logistics, warehousing (if needed), installing the stand and dismantling as well. Select one that is reputed and known to deliver stands on time.
Unique trade show booth ideas and design – Exclusive trade show booth ideas and stand-out design can make any booth the centre of attraction at a show. Brain storming sessions with your exhibition stand service company can help you come up with unique ideas and designs for your booth.
Lighting and other accessories – Having a good booth isn’t enough, you need to think out-of-the-box if you want to attract maximum attention. With the aid of suitable lighting you can bring attention to your booth and enhance your trade show booth ideas as well.
Finalizing trade show graphics – Graphics add the much needed excitement to your booth and elevate your trade show booth ideas. It is recommended that you get your graphics done from the same company that is doing your booth. Also make sure that your graphics are high resolution and striking enough to pull the crowd. Before finalizing the graphics make sure they highlight your trade show marketing
Appropriate trade show marketing – Marketing your presence at the trade show is very important. Make sure you notify your existing consumers about your show and also market your event rigorously through posters and banners to ensure good footfall.
Trade show staffing – The staff you hire to represent you at the show is very important. Select your sales staff with caution. Hire people that are confident, polite and youthful. They must be quick learners and must have thorough training about your brand and product. It is recommended you hire your sales staff a couple of days in advance so that they have ample time for training.
Trade show supplies – A day before the show, make sure you have all the necessary supplies required at the booth. Check whether the products have arrived along with the additional accessories and trade show booth idea
User engagement activities – If you plan to conduct user interactive activities at your booth, you need to inform your exhibition stand service company before hand. You also need to make adequate preparations for the activities you are conducting in advance.
Tools to measure tangible results – Whether a show is a success or a failure, it is determined by the results, hence make sure you are equipped with the necessary tools to measure your progress at the trade show.
Marketing literature – Marketing literature refers to brochures and catalogues that you give out to your clients and customers at the show. These are crucial as they as act as a guide to the consumer. Make sure you stock them up in good quantity in your booth and give them out freely to your clients that drop by your stall.