How lighting can effectively enhance your exhibition stand design
Lighting is an integral part of an exhibition stand design. Effective use of lighting makes your exhibition stand more visible and sets the ambience of your stand space. You have likely seen examples of these whenever you’ve visited stores and cafes.
Consider the benefits of using lighting purposefully
Lit signs, banners are the most basic examples of lighting being used to highlight certain pieces of advertising. Ladder lights hanging from a café’s ceiling, illuminating the room in warm orange is an excellent example of how lighting is used to set a particular ambience.
Effective lighting is about creating a focus. It’s is about making sure that certain aspects of your exhibition stand design pop out and draw people’s attention. At its most basic, it’s attracting people towards the light.
If you think about it, when designing exhibition stands, every visual aspect is carefully considered, because the intention is to attract attendees and convey the brand message to them instantly. But exhibitors often underestimate lighting and don’t consider it as an essential design element, until they reach the venue.
At the fairground, they realise that the lighting for their stand space is not enough and now their graphics are not being seen. Even if you plan to hire exhibition stands for your show appearances, too much lighting is always better than less lighting. You can always remove extra lighting but it’s difficult to add more during the trade show.
Well placed light sources improve the look of your graphics. They enhance the presence of your exhibition stand at the trade show. Lighting can be quite helpful to guarantee that visitors will automatically see the products or marketing messages you wish to stand out. Several studies in user design have shown that people are naturally attracted to bright spaces, especially walls that are well-lit.
So your brand presence will benefit immensely, if your exhibition stand incorporates lighting as a part of its theme and stand design.
What types of exhibition lights are commonly used?Now that you understand how crucial lighting is for the design of exhibition stands, let us give you a basic overview of the types of exhibition lights that are most commonly used. Each type oflighting equipment is built for a specific purpose. For example, consider exhibition stands meant for product displays, their designswould have spot lights or display lights. Since the focal point is the product. Exhibitors often hire exhibition stands that come equipped with lighting, but this is only useful to illuminate your exhibition stand as a whole.There is hardly much room for any creativity. Since your exhibition stand is uniformly lit, there is nothing to differentiate your product or brand message from the other visual elements of your exhibition stand. Hence,by understanding the different types of lighting equipment, you can figure out which type of lights will suit your exhibition design. Being able to choose the correct lighting equipment will also be lighter on your overall budget. The most common types are spotlights, display lights, andbanner lights.
SpotlightsSpotlights that are used for exhibition stands are neither huge nor bulky like the ones you might have seen at live events. They are relatively compact and can be discreetly attached on your exhibition stand. They are quite powerful and will illuminate specific parts of your exhibition stand. Whether it is a product or an alluring banner you want focus on, spotlights are great to use.
Display LightsDisplay lights or hand lights are used to specifically illuminate the exhibition stand graphics. They are quite low on power consumption and cost since hand lights use LED (light-emitting diode) bulbs, which offer an impressive span of illumination even if they don’t have the same intensity as the spotlight.They also come in different colours making them quite useful for setting up a particular ambience.
Banner LightsAlso known as backlit lights, these lights are placed behind an exhibition stand graphics to give it an attractive inner glow. Banner lights use LED bulbs since they are small and compact, making them easy to conceal. These are great if you are looking to use your exhibition stand for brand promotion. They can amplify the effectiveness of your high-branding banner, ensuring your exhibition stand gets noticed from a distance. But even eye-level branding efforts like the use of reception counters and wall graphics can benefit from banner lighting, since it helps you stand out from your nearby competition.
Lighting remains indispensable for improving the visual appeal of exhibition stands. So always make it a point to scrutinize your stand lighting under the same lens as the size, layout, and colour of your exhibition stand. The right lighting solution will certainly have a powerful impact on the success of your exhibition stand.
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