5 Sure-shot Ways to Capture Leads at Trade Shows
The ultimate agenda of every exhibitor at a trade show is to get useful leads. Every lead is valuable and so is every single detail related to that lead. By details, I don’t just mean the contact information but also aspects like business details and the conversations happened at the booth.
Whether it’s your debut trade show or you are a regular exhibitor, who is using similar lead capturing methods year on year, you need to acquaint yourself with the best lead capturing methods available in the market. If you use the latest methods smartly, you can justify with all your hard-earned leads. This way your lead follow-up process, after the show is over, will be seamless.
Here are the best ways to capture leads at your trade show booth.
Lead Capture Apps
A lot of exhibitors opt for leading capturing apps to manage their leads at trade shows. These Apps help you sort out contact information and lay the ground work for lead follow up and interactions in the future. There is a plethora of lead capture Apps available on the play store. Some of the most common Apps used by sales managers and exhibitors include QuickTapSurvey, Leadature, iCapture, CamCard, and so on.
These Apps will let you collect contact information, gather feedback, qualified leads, and conduct surveys when you download on your iPads and Android Tablets. One of the best advantages of some of these Apps is that you don’t need the internet to operate these apps, and thus, you don’t have to be dependent on the trade show wifi. All these Apps have different plans and features. Take a look at them and see what suits you the best.
Badge scanners provided by organisers
A lot of big shows provide badges to attendees when they enter the show, so that it’s easy for exhibitors to scan those badges and get the required information. Simply put, organisers possess visitor’s data and they give badges to visitors when they enter the floor. When exhibitors talk to the visitors on their booths, they simply scan their badges to quickly collect the leads.
However, the big downside of this method is that you won’t have the leads handy just after the show is over. The organiser will take some time to send you the leads after the show and your follow up process may get delayed a little.
Business Card Scanning
Taking a business card is always a convenient option and a good backup option when everything else fails. Some exhibitors take business cards from their clients and scan the cards through business card scanner apps that sync the information with your address book and contact management system. Also, a lot of these apps offer transcription services so that you don’t miss out any important conversation happened at your trade show booth.
Using paper forms can be cumbersome for sales representatives. However, it’s a great way to keep a backup if nothing else works or anything goes wrong. If it’s a small show and you are not expecting a great quantity of leads, you can go for paper form which your representatives have to fill on their own.
If you are a little old school, you can go for this traditional method of capturing leads at your trade show booth. But make sure you don’t end up stacking a lot of papers at your booth which may look a tad bit unprofessional.
Universal lead capturing solutions
Quite similar to lead capturing Apps, there are Universal lead capturing solutions that come with a variety of features such as event badges scanning, business card scanning, manual data entry and so on. If you adopt such a lead capturing solution, you can make your lead capturing process fully digital for all the events or trade shows you are participating in. Lead Capture is an example of universal lead capturing solution.
Hope this article is useful and helps you manage your trade show leads properly.
About Expo Exhibition Stands:-
Expo Exhibition Stands is an established player in the exhibition stand industry with strong presence in 7 major European countries
We have the largest online catalog of stand designs in Europe! So you can be assured to find your perfect match.