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designcom@expoexhibitionstands.comUpdated- 15th April 2024
Europe is a bustling hub of exhibitors, with exhibitions held all across the continent and all around the year, there is a growing need to stand out in the crowd. Exhibition stand designing in Europe is quite different from those of other regions. Just like any other continent, Europe too has a distinctive set of aesthetics when it comes to creative stand design. European exhibition stand design is clean, sleek, classy and functional. Exhibition stand manufacturers and exhibition stand designers of Europe follow a strict code when it comes to designing and styling exhibition stands. It doesn’t mean that there isn’t any room for unique exhibition stands ideas. After all, how else are you going to stand out from your competition?
European exhibition market is flooded with stand contractors and designers. There are a lot of companies that offer a variety of stand designs to choose from as well.
To make your job easier, we have listed below 10 creative stand design ideas for European exhibition market.
Here is a quick list of exhibition stand design ideas that will certainly help you be the talk of the event.
Start Early One of the effective ideas is to start building excitement for your creative stand design long before the event starts. Social media has a huge contribution in generating curiosity among your audience about all the amazing things that you are planning to have at your booth. Keeping them interested in your booth will certainly make them stop by your stand during the exhibition
Inviting and Comfortable – It is often found seen that there aren’t much seating spaces at exhibitions. So, if you have a big space in your creative stands, set up some seating couches. People will appreciate the chance to relax for some time, and you can grab that opportunity to introduce your brand. You don’t have to talk directly instead have engaging presentation screen setup to expose them to your company.
Engaging Activities – Creative custom exhibition stands would help you grab the attention of potential customers at the exhibitions but organizing fun, and engaging activities at your booth would hook them to your brand. You could play some games or quizzes and give out prizes or run a contest such as posting pictures tagging your company with your unique hashtag would definitely serve as a great engaging tool.
Interactive Booth – One of the innovative stand design ideas is to give demonstrations of your products or services through AR/VR technology. Making your booth interactive will enable you to hit the five senses of your potential customers and help them know your brand better. You could end up with a long queue of people wanting to know what’s happening thus, attracting them towards your brand.
Considering the region, you are exhibiting you must pick a suitable stand design and even think of appropriate creative ideas for exhibition stands. While designing a creative stand design for a company, one must also consider other important aspects. The reason why the company is participating in the exhibition is of utmost importance. Every detail of the creative stand design and show planning must reflect this marketing goal of the brand. If a brand is seeking to interact with its visitors, the stand design but facilitates the required environment. If a brand wants to reinstate its position in the market, its bespoke exhibition stand and design must reflect so.
Another aspect crucial in determining the stand design is the brand image and personality. The stand manufacturer must understand the brand image and even brand guidelines before creating a design for the company. A creative stand design is the perfect combination of the brand guidelines and marketing objectives. A common feature that creative exhibition stands share is that they are a physical representation of the brand. So when any attendee comes to their stand design, they can see the brand’s philosophy and values made manifest.
