Why trade show booth ideas are important?

Trade shows give an excellent chance to accumulate new leads and give your brand the right platform and presence it deserves. There is no second thought on why business leaders and experts all around the world concentrate so much on exhibiting in trade shows to get their brand the right amount of exposure. But have you wondered as to how you would get the right target audience to come to your trade show booth. We are sure that exhibitors are spending a lot of time, money, and labour into designing best and compelling trade show exhibits. So, even if you are partnering with a rental trade show booth design and build company, you should know the things that would make your trade show booth exhibit worth visiting! If you are looking for trade show booth rentals Germany, then know that you can still include some fun trade show booth ideas that can be unique to your stand and make your brand the limelight of the show.

Which definitions come under trade show booth ideas?

Booth ideas are not necessarily about how pretty or quirky your booth looks, and it can also involve marketing strategies or customer engagement strategies. Plan to run a social media contest for your booth or decide to have a mascot at your booth both count as a booth idea! Why? This is because the practical definition of a trade show booth idea is any idea that gets visitors to approach your booth and engage with the activities you have planned. This includes games, surveys, giveaways, product demos, and product presentations. The possibilities are endless.

While a ravishing, compelling trade show booth design, astounding product demos, and an incredible, very much educated and high-vitality booth staff are all the right approaches to stretch out beyond your opponents. However, there is another trap that could very well be what puts you over the best: game-based trade show booth ideas. By using games as your unique trade show booth ideas you’ll bring the correct sort of vitality into your show, while additionally pulling in individuals who might not have normally been occupied with your organisation generally. Having some trade show booth games will naturally make your booth more attractive since it will attract several attendees who will be looking to break the monotony of looking at booths with some activity. Your booth can potentially provide them with this break by incorporating some fun games into your trade show booth design letting you attract a far higher footfall then what would have been possible otherwise.

Why are we looking at games?

The act of play intrinsically elevates mood. Try to remember the last time you had participated in a sports event or a board game. The chances are that despite the effort it took to organise, once the game started you had a lot of fun. The reasons we look at games so fondly are many. Playing games give you an easy sense of accomplishment, provide a break from monotony and boredom, and give clear rewards. Games are useful tools to engage your audience. The payoff you get as an exhibitor is two-fold. Firstly, you don’t need to break your budget to set up a game at your booth, and most games are simple to set up and don’t require the assistance of experts, your staff can quickly learn them. Secondly, trade show booth games draw in visitors. More visitors mean more social proof. People feel more comfortable coming to a booth that is crowded than a booth that looks deserted.

That is the reason we’re assembling this list for trade show booth games to attract customers. Read on for some fun trade show booth ideas to help you grab your audience.

The Prize Wheel

The prize wheel is one that has been around for some time and is entirely familiar in the trade show circle. In any case, while a prize wheel won’t get the focus for creativity, its unmistakable quality can be utilised as an advantage.

There are different ways you can play with a prize wheel at your booth and keep it fresh and interesting. This can include hit the moving board or custom flappers that are replaced after every spin. Customs flappers let you incorporate your own branding and products on the prize wheel, which makes it more unique from a branding perspective.

Since individuals walking the trade show floor will probably have seen a prize wheel previously, when they see yours, they will know precisely what it does and what it’s for. What’s more, since prize wheels break even with prizes, individuals who know about them are probably going to visit at the shot of a free giveaway. The element of randomness that prize wheels possess is very likely to lend a high degree of authenticity since attendees would genuinely feel that they are very likely to win. A prize wheel is one of those classic trade show booth ideas that can easily maximise the interactive and interest your trade show stand can generate with its audience.

Why this works?

• Prize wheels create a lot of excitement, especially during ‘spin the wheel’ moments.
• It’s these moments that draw the most crowd since passers and onlookers are curious to see the result.
• If the results are positive, it’s likely that they will participate as well, attracting more crowds and increasing your pool of potential leads.

How to make it more enjoyable?

• Place a noticeboard that lists all the recent winners. This shows visitors that your prize wheel isn’t just for show and that they have a real chance of winning.
• Nobody likes to feel like a loser, so offer multiple tiers of prizes to participants. Your top level will have the main prizes to draw audiences, while the other tiers exist for promoting goodwill.
• Consider gifts cards and consumables as prizes, since these are high value and easy to store.

How to monetise it?

• That’s easy; just ask participants to drop their business card or fill a simple contact form after they’ve won.

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Scratch off cards 

One of the fun trade show booth ideas is this one. There are a large number of people who know about lottery scratch-off tickets, and now you can get scratch-offs that work similarly and that are marked with your organisation logo.

This amusement is slick as it makes a buzz for teaming up your brand image with a famous fun game that is liked by millions of people. It likewise gives individuals something marked regardless of whether they don’t win, which is a standout amongst other approaches to use a trade show game. On the off chance that they win, they’ll be energised. Regardless of whether they don’t win, however, they will have invested energy drawing in with your brand while likewise connecting it with the excitement of a basic scratch-off. You can complement this idea by have had a notice board listing all the winners, which lends authenticity to your scratch cards and removes any skepticism that some attendees might have about the authenticity of your scratch card offer.

Why this works?

• Scratch cards are convenient for exhibitors and visitors. They are easy to carry and require little investment. Exhibitors don’t need a lot of space for setting up and distribute. Visitors don’t need to wait for their turn and they can get reimbursed anytime during the trade fair.
• At any rate, the anticipation of winning big brings visitors to give your scratch cards a try. It drives them to take action.

How to make it more enjoyable?

• Participants can win more than just goodies. They can win service discounts, product discounts, or free consultations.
• You can offer unique scratch cards during the point of sale to enhance your buyer’s experience. This can include 25% discounts on future purchases or other tangible benefits.
• Create some scarcity, have a scoreboard that tells visitors how many scratch cards are left and the number of people that have won.

How to monetise it?

• You can use scratch cards as part of your customer loyalty program, and this lets you capture sales data and expand your list for future marketing campaigns.

Social Media Contest

Social media is definitely one of the most exciting things that people engage daily. So, why not include social media into your fun trade show booth ideas. There are several types of games that you can organise using social media such as a contest, a lucky draw, a trivia contest, and raffles.

Contests are incredible at raising support devices, as individuals who pay a little measure of their attention have the chance to win a large prize. In any case, a Twitter or online networking site doesn’t require any money related speculation from a company. Instead, it just expects them to produce a sort of web-based social networking buzz that gives its audiences a chance to respond. The bare minimum, expected from you is to make a unique hashtag and tell people to enter the contest and make a positive statement for your brand and hashtag the same. Make sure to announce the winners, who successfully do this for a maximum number of times and on the maximum number of social media platforms. You can consult your trade show booth designer to assist you by promoting your pre-build trade show booth design allowing you to promote your exhibition booth and brand on social media so that people can quickly recognise your brand and be able to associate your exhibition stand and brand at the trade show. This allows you to kill two birds with one stone since you will be able to create effective trade show booth games that engage your customers as well as promote your brand engaging them in the form of pre-marketing prior the exhibition.

Why this works?

• Social media contests are easy to take part in. It only takes the user a few seconds to like, reply, react.
• Once you get some social media buzz going, your pages instantly get more visibility as they get listed on recommendation feeds and news feeds of contestants and winners.

How to make it more enjoyable?

• Try to see it as a community-building activity, incentivise your active users by conducting opinion polls and offering rewards in return
• Get in touch with your existing customers and get them on-board by shooting them personalized emails.
• Social media posts are supposed to be casual, so don’t hesitate to speak the language of your audiences.

How to monetise it?

• The benefits of brand exposure need not be reiterated. Nevertheless, social media platforms have their own widgets to help your marketing efforts.
• These widgets give you data on the effectiveness of your campaign. This data will let you course correct your strategy to improve your visibility for future campaigns.

Photo Booth

To have a photo booth setup is one of those awesome trade show ideas that could serve as a conversation starter for you. Everyone loves to strike a cute pose and take home fun and memorable memories of the event in the form of photo strips. You could set a customised backdrop with your corporate logo as well as provide props that are related to your products or services, making it one of the fun trade show booth ideas for your booth.

You could also use your photo booth to collect some promotional material as some photo booths also have video messaging capability. It allows visitors to leave short feedback for your brand. These video testimonials could be a great help to boost your social media activities. Apart from all these, what makes photo booths one of the unique trade show booth ideas are the photo strips that serve as great giveaways to your potential customers. Among the different fresh booth ideas, a photo booth at your booth space is bound to delight customers and keep them welcoming at your booth. Moreover, it will help in keeping you at the forefront of their minds.

Why this works?

Physical photos are like keepsakes. Visitors appreciate a physical token that is personal to them, and a picture is as personal as it can get. It’s human psychology; you can’t touch a digital copy or decorate it on your wall or showcase. This intrinsically makes it more valuable for the visitors.

How to make it more enjoyable?

• Always offer a physical photocopy; this is important. In the age of digital filters, a photo booth has zero novelty if it offers only digital copies
• Have a wide open-air booth. Group photos are more memorable. Your attendees are also likely to be more comfortable posing in a group.
• Have several props ready to use, this lets them try out different looks and make it much more interesting

How to monetise it?

• You can’t monetise your photo booth directly. However, you can use it to boost your social media presence.
• Post your photo booth images on your social media pages, directly. You can also create a photo montage with your brand’s logo on the footer for even more promotion.

Interactive Demos and Games

One of the certain ways of gaining engagement and popularity is through hosting trade show booth games or demo sessions of your products or services. Demonstrating with the help of AR/VR tech is a fun way to educate your audience and instil curiosity to know more about your brand.

A host of innovative technologies are available for exhibitors, from projection mapping to interactive floors and walls that offer a multi-sensory experience. Users can play ring the loop, build an object game, and host of other carnival games virtually. They can engage in virtual product customization, which is a lot of fun. Motion sensors on floors and walls can erupt into a symphony of varied sounds and colours, making the booth into a novelty itself. They can play twister, whack a mole and several other movement-based games.

Even exhibitors looking only to market their products have something to gain from VR/AR technologies, AR mirrors let users try out new products instantly, this becomes a game in itself as visitors pick and choose what they want to try out next.

Why this works?

• Novelty is the best currency to get attention at a trade show, AR and VR technologies provide dozens of ways for you to engage attendees.
• Exhibitors can engage their audiences with different types of games. Boredom is unlikely since most AR and VR games have a score system in place that keeps users coming back for more.

 How to make it more enjoyable?

• Use variety to make your games more interesting. Even basic changes like a different visual theme or different type of music can make your games look different.
• Choose games that engage groups of people. This lets your sales team interact with more people at the same time
• Install social media widgets so that players can post their experiences

How to monetise it?

• There are several ways to monetise VR and AR at your booth, but we don’t recommend it.
• Since participants are already at your booth, any more advertising beyond plugging your brand logo is intrusive. It will kill an otherwise engaging experience for your visitor.

In Conclusion

Trade show booth ideas that use games are a great way to attract your potential customers to your booth and start s smooth conversation by engaging them in your brand. Planning such fun exhibition ideas would help you generate buzz about your business and get positive emotional reactions from your target audience, which will help your brand make a long-lasting impression in the market.

We hope that these trade show booth ideas will maximise your attendee footfall and make it into a more interactive trade show booth. You can collaborate with a reliable trade show booth designer to assist you with brainstorming the best trade show booth ideas for your brand.

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