15 Must-read Stand Design Ideas to boost Traffic at your Exhibition Stand
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15 Compelling Trade show Booth Design Ideas for your Next Event
Every region has its own set of aesthetics and standards, which is reflected even in their marketing strategies. Formulating an effective marketing plan requires that you first study, analyse and then formulate a plan that embraces the aesthetics of your focus region as well as communicates your marketing message in a ‘language’ that appeals and speaks to the taste and preferences of your said target group. Likewise, exhibiting in Europe requires adherence to European standards of designs to create a powerful impact on the crowd. The European market, especially the exhibition industry in Europe, is over-populated and the code to cracking the competition in the continent is a tough one. This is why, most exhibitors planning a show in Europe, opt for European tradeshow booth designers, who are familiar with the design aesthetics of the country and can create trade show booth displays that help them stand out in the crowd.
To help you put up a great show in Europe, here are unique exhibition booth design ideas. These trade show booth design ideas reflect European style and will help you pull the crowds towards your booth.
Here are a few trade show design ideas that could be incorporated in your booth to make a staggering impact of your brand and entice attendees to your booth.
Make it Interactive
One of the easiest ways to have an interactive booth is to conduct product demo sessions at your booth. Offering free trials will let your audience experience your product or service personally, which will help in building trust in your brand. Engaging with your brand will help attendees make up their purchase decision, thus inviting more crowds at your space.
Organise Games and Quizzes
The trade show booth design inspiration to make a lasting impression of your brand on your audience can be obtained through engagement. Arranging game sessions at your booth will certainly work wonders for your brand. You could keep quiz questions related to your company to help understand how much your audience know about it as well as educated them about your brand. Make sure you distribute gift hampers that are worthwhile. People love gifts and offering something useful to them will be the icing on the cake.
Create a Comfy and Inviting Environment
One of the essential trade show design ideas for a larger booth is to provide a space for your attendees to relax and rewind. Trade shows can, at times, be chaotic and tiring, and people will like to rest and sit down for a few minutes. You don’t have to pitch them directly; instead, you could just put an interactive screen that talks about your company and brand.
The main aim of participating in an exhibition is to capture maximum attention of your audience and that is possible by creating a visually appealing exhibition stand with eye-catching graphics and colourful banners as well as strategic lighting. Your stand should be able to reflect your brand’s voice, vision and aesthetic that will help in drawing potential customers over to you.
People love free stuffs. You would have often seen people reacting excitedly over spin-the-wheel prizes, lotteries, and scratch-offs. The key here is to choose giveaways that seem desirable, valuable and useful. Moreover, it should be relevant to both your audience, and product or service. The more people are excited about your giveaway, the more you will generate buzz at the event. You could use some fun and useful stuff such as smart wallets, reusable bottles, pop sockets, USB chargers, tote bags, etc.
Free WIFI Access
One way to glide swiftly into being popular in the exhibition show is to provide free access to your Wi-Fi hotspot within your exhibition stand. You can creatively post your password throughout the booth area. This way, the attendees would be encouraged to come around to get the password. For this, you need to rent a 4G internet provider to offer free WIFI access at your exhibition stand. You can then use the time when people are close by to start a conversation.
For better understanding, we have a bunch of creative trade show booth design ideas that will make your process simpler.
Exhibitions are long and tiring for attendees as they spent their entire time engaging with different brands, which means they also engage a lot with their smartphones, and that might drain their battery. They might be texting, emailing, posting to social media, or taking photos, etc. In such situations, having a phone charging station where they can revive their worn-out batteries. If you have some additional space, then you can provide a small lounge area where they can rest while their phones get charged, and your staff can engage with them.
Food & Drink
Exhibitions are usually very busy, and a lot of people don’t get around to eating or drinking during the entire day, and offering them refreshments would definitely do wonders for them. By providing food and drinks at your stand of some kind, you will encourage people to stop and take advantage. This will also give you time to engage with them and qualify them for sales. You can work on simple trade show booth ideas by offering chips, water bottles, coffee/tea, etc. Make sure you brand everything you hand out, such as napkins and coffee cups.
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Colours and Themes
A bold colour outline can lure the eye and make people gaze at your booth first. Bright colours can be an exceptional help in the race for attention as they are likely to appear more welcoming or friendly and are difficult to ignore. Having a booth theme related to your brand message can cause a stir. You do not have to go necessarily over budget, plan of small, and quirky details that will help you leave an impression. For example, you deal with futuristic products; then, you could create a ‘Jetsons’ (a popular 90’s cartoon which portrayed the future world) theme.
If you have extra space in your trade show booth, then you could add in a small interacting or socialising area into your booth? Having a separate space for people to discuss or talk in private would definitely leave a positive impact on your audience. Providing this along with refreshments will work as a trade show booth design inspiration for many exhibitors. You could make use of signage and graphics to brand your company’s message in this area.
Flooring and Lights
One of the simplest booth design ideas that help in making your booth memorable is having coloured lighting and creative light fixtures, which will make your booth stand out from your competitors. Complement it with soothing music. For example, if you sell luxury products, play classical background music, which would give your audience the right impression. Also, make use of intricate rug and creative tiles for flooring, which would give a better look to your exhibition booth.
Nowadays, with the increasing use of social media, people are more into taking selfies and sharing them on their social media platforms. You could use this to your own benefit. Set up a Photo booth at your exhibition stand with some promo items. This way, attendees will be a lure to click pictures at your booth, and you could also have some gift hampers for posting their photo with your company brand’s hashtag. It will not only create a buzz at the event but also on social media platforms, thus inviting your prospective customers to your booth. It’s one of the fun, effective, and best trade show booth designs ideas to get your marketing message across your audience.
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Incorporating touchscreens in your trade show booth rentals in Europe is another creative way of allowing your attendees to learn more about your business. It can feature small commercials or write-ups about your brand. This will reduce the pressure on your booth staff as some attendees can directly go up to the touchscreen and engage with your pre-programmed content such as interactive demos, videos, surveys, or prize entries. It certainly is a great way to generate leads at the event.
Just as we mentioned above in the Photo booth section, bringing social media into your exhibition booth is a quick way to maximize footfall at your stand. Right from the time you plan to participate in the event to the time you follow up with your leads; social media would be of great help. You can boost people to follow you and share with them a special code that would enable them to receive a special prize. You can even carry out Check-in contest in which you would offer freebies to those who check-in at your booth.
Knowledgeable and Friendly Staff
Your staff plays a crucial role in the overall performance of your booth as they would be representing your brand at the event. Therefore, it is essential to train them on how to communicate with people openly and smoothly engage them in your brand. Also, make sure they are well-trained and well-versed in your products and services. They should be well-groomed with a professional look and have a warm and friendly approach.
Now, you need to look out for stand builders that help you work on your trade show booth design inspiration and design the perfect booth for the show.
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The European market is flooded with trade show stand builders, hence picking out a reliable exhibition booth design company who will provide good quality booths and trade show booth design ideas, can be a strenuous affair. If you are a first time exhibitor in Europe, it is recommended that you go with a reputed booth builder for trade shows or trade show booth designers. Select a company or designer that has worked with established clients and one that has extensive experience. You must also look into the fact of whether or not the tradeshow booth designers you select have an in-house manufacturing unit.
One of the most important criteria while selecting a trade show booth design company is the variety and range of trade show booth design ideas they have to offer. Only when you are convinced that your selected trade show booth Design Company or trade show booth designer has the resources and the capability to produce your envisioned custom trade show booth rentals in Germany or anywhere in Europe, you must go ahead with him. The said trade show booth design company or designers preferably must have in-house manufacturing plant to ensure that your trade show booth is created as per your vision. It will also facilitate the opportunity to make last minute changes if and when required. Browsing through their design catalogue will also help you gauge the potential of the builder; even if you do not find your perfect match, you can be assured that the builder will come up with trade show booth design ideas that will help you engage maximum visitors.