How to create effective exhibition stand design?
Having a creative exhibition stand design is a crucial part in the whole trade show. An innovative exhibition stand idea makes a brand to stand apart from the rest of the booths in a trade fair. Therefore hiring and investing in a good exhibition stand contractors is very important. Here are some creative ideas for building a creative exhibition stand design.
1. Employ good exhibition stand design ideas
Graphics play a major role in any exhibition stand design ideas. When you hire any exhibition stand contractors in Germany, insist on using good graphics in the right way. This way, you can grab the attention of the audience at the trade fair. Use several types of displays such as banners and banner stands that creatively display the display the idea of your exhibition stand. Other creative idea for exhibition stands can be use of table covers, pop up displays, digital banners, iPads and other tech gadgets.
Furthermore, you can leverage engagements ideas such as running games and contests or incorporating a VR/AR Experience into your stand design to transform it into an interactive arena that attendees can engage with. All these ideas can assist you to create a creative stand design that allows attendees to engage with your brand in a fun and exciting way.
A correct color scheme is one of the main factors of creative ideas for exhibition stands. Right color scheme can evoke different emotional response in a people. Hence if you are hiring exhibition stand contractors, insist them to use those colors that work well with your exhibition stand idea and most importantly, your brand. This will boast well with the crowd that is going to attend your exhibition stand.
Also you should consider the principle ‘less is more’ when you brainstorm creative ideas for exhibition stands, more colors need not necessarily mean a more vibrant exhibition stand. It can rather result in stand design that is both cluttered and hard to understand. This is something you should aim to avoid at all times since the attention span of attendees is always at a premium at exhibition shows. So you need to make sure that your stand design portrays what you are all about in an instant. The right colors help you do that.
A good copywriter can help you write snappy and catchy slogans for your brand that can be placed at strategic places on the booth. Try using humorous references to your brand if you can. This will certainly draw the attention of the crowd to your booth, other creative ideas for exhibition stands text would to vary the font in size to provide perspective depth improving the overall look of your stand. Once again, consider the ‘less is more’ rule when incorporating text. Putting your company bio on your fascia is a bad idea. Keep the bio for when they are near your stand design.
4. Portable displays to the rescue
Exhibition contractors also provide portable displays which is good option to consider if your exhibiting objectives are more product-based. A portable display offer several benefits firstly they are easy to transport and are compact enough to be deployed in malls, hotels, and corporate events. These stand types are also easy to assemble and come tool-free most of the time, allowing you reuse them for multiple show.
5. Booth flooring – An ignorable yet significant aspect of an outstanding exhibition stand
Insist the exhibition stand contractors to use the right flooring that is not similar with the flooring of the trade venue. A distinct carpeted floor can be part of creative exhibition stand design idea. A comfortable floor makes the visitor at your booth feel welcomed.
By considering your booth flooring, you can develop your exhibition stand design further, such as putting your booth on an elevated platform with smooth carpets or matte wooden flooring will draw your attendees into very different ambient feels. Drawing you attendees further into the theme you are going for and making your exhibition stand more memorable.
6. Storage space – A crucial exhibition stand design idea
When you have so much to display about your brand that you are marketing and the company that you are representing, you put out everything that there is to make sure you draw crowd at your booth and fish out some important clients that can turn your efforts into profits. All of your efforts can go in vain if your exhibition stand looks messy. Make enough space to store leaflets and brochures of the brand that you are exhibiting. Using creative exhibition stand ideas, you can make sure that you are at the top of things by making ample booth space. Have everything at your exhibition booth at easy reach. Ask your exhibition stand contractors to use innovative exhibition stand ideas so that your booth looks appealing.
A well set exhibition stand, with everything at its right place, optimum banners, displays, and with right amount of tech gadgets will always attract more crowd. You can achieve the same using the above six creative ideas for exhibition stands and attract the right clients at your exhibition stand. This will only yield more profit to the company you are representing.
So there you have it, six exhibition stand design ideas to consider when planning the design of your exhibition stand. Make sure that you decide what you exhibiting objectives and theme are prior to considering which idea to use. Of course, not all these ideas are applicable at once, so by brainstorming your design ideas and figuring out the kind of look you wish to go for, you will be able to better utilize these ideas to your benefit of your exhibition stand design.
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