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Exhibition Stand Design and Build Services at Messe Dortmund

Close proximity to the event venue

2-hour drive from Messe Dortmund

Familiarity with local regulations

Familiarity with local & legal regulations

Fully In-House Capabilities

Fully In-House
Capabilities

English-Speaking Project Managers

English-Speaking Project Managers

Over 1000+ Exhibition Stand Designs

Over 1000+ Exhibition Stand Designs

All Inclusive Pricing with Zero Post Show Billing

All Inclusive Pricing with Zero Post Show Billing

When: 10th January to 11th January 2026
Where: Messe Dortmund, Germany 
Industry: Eyewear

Here’s why we’re your ideal partner for stand rentals in Germany:

– Strategic Facility Advantage

Our 📍Apeldoorn facility is close to Messe Dortmund, ensuring quick access and efficient logistics for INTERLOOK 2026. Additionally, our facility in 📍St. Leon-Rot, Germany, further boosts operational strength, enabling us to deliver seamless support.

– Tailored Stands for Ophthalmic Optics Industry

We have designed custom exhibition stands for global eyewear brands. Each concept is crafted to resonate with your audience while highlighting your brand’s cutting-edge expertise.

– Multilingual Project Management

Our multilingual project managers provide proactive updates, clear documentation, and transparent coordination, ensuring flawless delivery from start to finish.

– Complete In-House Solutions

From transport to installation and dismantling, everything is handled in-house. Our expert team and dedicated fleet of trucks eliminate third-party risks, ensuring on-time delivery.

📞 Call +49 (0) 6227 877-290 or ✉️ email designcom@expoexhibitionstands.com to start planning your custom exhibition stand in Dortmund.

Exhibition Stand for visuSolution GmbH at opti, Munich

Exhibition Stand for visuSolution GmbH at opti, Munich

Planning to Exhibit at INTERLOOK 2026?

Some Of Our Successful Exhibition Stands

From 9 sqm to 150 sqm custom rental booths, we do it all.

Some Of Our Valued Clients

Our Hassle-free Work Process

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Step 1 – Briefing

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Step 2 – Design

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Step 3 – Contract

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Step 4 – Graphics & Fabrication

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Step 5 – Packaging

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Step 6 – Shipping, Installation & Dismantling

Exhibition Stand Pricing Guide

Every booth we deliver comes with the essentials including a solid stand structure, full-colour finish, carpet, seating, pantry, lighting, as well as professional installation and dismantling. This ensures you always start with a professional foundation. From there, you can choose between three package levels: Basic, for straightforward builds that cover the essentials; Standard, which balances functionality with stronger design features; and Premium, offering the highest level of customisation and finish for maximum impact. We believe in all-inclusive exhibition stand pricing with zero post-show billing, so you have full cost clarity and no hidden surprises. The final price depends on the design concept, stand size, event location, level of customisation, and execution detail. To keep things transparent, we've grouped our pricing into three clear size categories: Small, Medium, and Large exhibition stands.

Medium exhibition stands

Perfect for brands seeking greater engagement areas and striking visual elements. Pricing for medium stands ranges from €15,000 to €35,000 with higher categories offering stronger visual impact.

Price
Customization
Furniture
BASIC
Price
€ 15,000
Customization
10%
Furniture
STANDARD
STANDARD
Price
€ 20,000
Customization
15%
Furniture
STANDARD
PREMIUM
Price
€ 35,000
Customization
20%
Furniture
CUSTOM

If you'd like to know what your exhibition stand will cost straight away.

TRY OUR EXPO STAND CONFIGURATOR

It only takes a few minutes to complete, and you'll receive a free 3D design with transparent pricing delivered to your inbox within five working days. This way, you can see exactly what your investment looks like before making any commitment.

Ready for INTERLOOK 2026? Let’s Create Your Ideal Stand



    Why Select Us As Your Exhibition Stand Contractor?

    Discover 1,000+ exhibition stand design ideas, or let us create a bespoke design for your brand
    Choose from stand sizes up to 150 sqm, strategically designed to maximise brand exposure
    Get a free 3D design with a quote for your bespoke exhibition stand delivered within five working days
    With our zero post-show billing policy, there are no hidden costs after the event
    Leverage our deep expertise in the ophthalmic optics industry to ensure your stand reflects innovation
    As experienced exhibition stand builders in Dortmund, we are well-versed with the venue rules and regulations

    About INTERLOOK 2026

    INTERLOOK 2026, taking place from 10–11 January 2026 at Messe Dortmund, Germany, is the leading trade fair for ophthalmic optics in the region. The event brings together opticians, optometrists, manufacturers, and suppliers to explore the latest innovations in eyewear, contact lenses, instruments, and technology. For two days, Dortmund becomes the hub of the optics industry, offering a focused and efficient marketplace for networking, sourcing, and knowledge exchange.

    Exhibiting at INTERLOOK 2026 provides brands with a powerful opportunity to connect directly with decision-makers and professionals who drive the optics market forward. With its targeted visitor profile, the event ensures exhibitors gain valuable exposure to a high-quality audience, including independent opticians, retail groups, and industry buyers.

    The show also highlights upcoming trends in fashion eyewear, sustainability in optics, and advancements in digital tools, making it the perfect stage for companies eager to showcase their innovation and expertise. With a packed schedule of product demonstrations, talks, and interactive displays, the event creates an immersive experience that encourages meaningful engagement. Beyond product displays, INTERLOOK offers a dynamic environment for building partnerships, strengthening brand visibility, and staying ahead of competitors. That’s why it’s smart to team up with experienced exhibition stand builders in Germany—so your brand truly stands out at the event.

    Key Highlights of INTERLOOK 2026

    • Industry Focus: Eyewear and optics
    • Expected Attendance: Opticians and industry buyers
    • Main Segments: Eyewear, lenses, instruments, tech
    • Special Features: Demos, talks, displays
    • Focus Themes: Trends, sustainability, innovation

     

    How to Choose Right Exhibition Stand Builders for INTERLOOK 2026

    INTERLOOK 2026 demands standout presentation, making skilled exhibition stand builders essential for success. Follow these tips to secure the right expert stand builders for INTERLOOK 2026.

    1. Start planning early.
    Begin your search for qualified exhibition stand builders months before the event. This gives you time to compare design styles, discuss your goals, and develop a concept that complements the aesthetics and technical precision of the optics industry.

    2. Work with exhibition stand builders near Messe Dortmund.
    Choosing exhibition stand builders near Messe Dortmund gives you a team familiar with the venue’s layout, access routes, installation rules, and technical requirements. Local expertise helps you avoid delays and ensures a smooth setup process.

    3. Select full-service partners offering complete exhibition stand design.
    A strong presentation matters in the eyewear sector. Choose builders who handle everything from concept development and exhibition stand design to fabrication, graphics, lighting, AV, installation, and dismantling. This ensures a cohesive and professional final result.

    4. Choose builders with experience in fashion, retail, or technology-focused events.
    Consider stand builders who have built exhibition stands for INTERLOOK in the past. Teams skilled in creating bespoke exhibition stands for lifestyle, optics, or fashion brands understand how to showcase eyewear, instruments, and digital tools in an attractive and visitor-friendly layout.

    5. Request transparent quotes and 3D previews.
    Professional stand builders will provide clear pricing and detailed renderings so you can see how your exhibition stand design supports product presentation, visitor engagement, and brand storytelling.

    6. Consider modular options and exhibition stand rentals.
    If you exhibit at multiple optical or retail trade shows, modular structures offer long-term versatility. Exhibition stand rentals are also ideal if you want a polished appearance with predictable costs, especially for short-duration events like INTERLOOK.

    Choosing the right exhibition stand builders for INTERLOOK 2026 ensures your booth captures attention, encourages meaningful conversations, and reinforces your brand’s place within the evolving eyewear and optics market.

    From design to delivery—we’re your exhibition partner.

    Share your brief

    Our Management Team In Germany

    ralf-thomas-becker

    Ralf Thomas Becker

    CEO
    HOLGER-SCHMITT

    Holger Schmitt

    COO
    rob-dirkzwager

    Rob Dirkzwager

    CCO

    Don't Take Our Word for It... Hear It from Our Clients!

    KNMP Autumn Congress 2025, Utrecht, Netherlands

    KNMP Autumn Congress 2025, Utrecht, Netherlands

    FarmaFix - Finland

    Our trade show booth was delivered beyond expectations at the KNMP Autumn Congress! From the very first contact to the final delivery, the collaboration was excellent – professional, flexible, and with great attention to detail. The team actively contributed ideas during the creative process, ensuring the final result matched our vision perfectly.

    The materials used are sustainable and suitable for reuse, all at a very competitive price.

    We wholeheartedly recommend Expo Exhibition Stands to anyone looking for quality, great service, and excellent value for money!

    Photo Booth Expo (PBX) Europe 2025 Amsterdam, Netherlands

    Photo Booth Expo (PBX) Europe 2025 Amsterdam, Netherlands

    Simple Booth - U.S

    Our team at Simple Booth thoroughly enjoyed working with Expo Exhibition Stands for our exhibit at Photo Booth Expo (PBX) Europe 2025 in Amsterdam. The team was incredibly helpful throughout the entire process, from design conception to installation.
    The exhibit stand turned out beautifully, with high-quality prints that aligned with our brand identity and expectations. When the TV we had purchased was not functioning properly, they resolved the issue quickly and efficiently.
    Our team felt supported throughout the whole experience, and it made the process of planning an international exhibit feel much less daunting.
    We would highly recommend them to anyone looking for assistance with an exhibition stand in Europe.

    Unleash World 2025 Paris, France

    Unleash World 2025 Paris, France

    Hirevue - U.S

    I hope you’re all doing well.

    I’d like to take this opportunity to extend our sincere thanks and appreciation for your team’s professionalism, exceptional service, and support with the Hirevue booth at Unleash World this year. It was a pleasure working with you, and we’ve received excellent internal feedback on both the booth and the overall execution.

    I look forward to continuing our collaboration and building on this success in the future.

    Anuga 2025 Cologne, Germany

    Anuga 2025 Cologne, Germany

    Simonds Farsons Cisk plc - Malta

    As always, Simonds Farsons Cisk plc had a very positive experience working with Expo Exhibition Stands for our booth at Anuga 2025. We have utilized Expo’s services in the past for various exhibitions and I must say that it is always a pleasure working with such a helpful and professional team of people.

    We were assisted from start to finish and handover was smooth since all our requirements were met. Our booth looked fantastic and drew a lot of attention from visitors.

    I cannot but highly recommend Expo Exhibition Stands to any company looking for a reliable exhibition partner!

    Kind + Jugend 2025 Cologne, Germany

    Kind + Jugend 2025 Cologne, Germany

    Elvie & Willow - U.K

    I’ll be using their services again! I recently used Expo Exhibition Stands for a B2B trade show in Germany (Kind + Jugend) and couldn’t recommend them enough.
    Throughout the whole process they were efficient, responsive and extremely easy to work with.
    Their response to brief was exactly what we asked for, and the quality of the final build was very good.
    My whole team were extremely pleased with the end result which was a huge relief!

    Future Labs Live 2025 Basel, Switzerland

    Future Labs Live 2025 Basel, Switzerland

    UNCOUNTABLE - U.S.

    The Expo team quickly understood our needs and translated them into a design that aligned well with our brand and functional requirements. We were satisfied with the design phase—the 3D concepts were spot-on, and the collaboration was smooth and responsive throughout. Pricing and timelines were clearly communicated, with no surprises.

    The booth was delivered exactly as agreed, in a transparent and professional manner. The finished stand was of high quality—well-constructed, with excellent graphics and durable materials.On-site, everything ran seamlessly. Installation and dismantling support were efficient, timely, and stress-free. All in all, great collaboration on multiple events so far!

    EuroMedLab 2025 Brussel, Belgium

    EuroMedLab 2025 Brussel, Belgium

    Werfen - Spain

    The team demonstrated a clear understanding of our goals and translated them into a design that fully met our expectations. They listened closely to our input and provided valuable insights, ensuring the final concept aligned with our vision from the start.

    We were very pleased with the design phase. The 3D concepts were visually impressive and helped us easily visualize the final outcome. Collaboration was smooth, responsive, and proactive — we felt supported and involved throughout the process.

    The scope of work was well defined, and all aspects — from pricing to timelines — were communicated transparently. The booth was delivered exactly as agreed, with no surprises, and the process felt very professional and well managed.

    The quality of the finished booth exceeded our expectations. The materials, graphics, and overall construction were of a high standard, and the attention to detail was clearly visible. The stand reflected our brand beautifully

    We appreciated the sustainable aspects of the booth, which were thoughtfully integrated without compromising on design or impact. It’s clear that sustainability was considered in both materials and approach, which aligns well with our values.

    Our on-site experience was excellent. The team handled delivery, installation, and dismantling with professionalism and efficiency. Everything was ready on time, and we felt supported throughout the event.

    IBA 2025 Dusseldorf, Germany

    IBA 2025 Dusseldorf, Germany

    Danmatic - Denmark

    Our experience working with Expo was very positive from the beginning. Communication was fast and efficient, and the team was exceptionally easy and friendly to work with. The design phase proceeded smoothly, and the 3D concepts as well as the collaboration process were both handled with clarity and ease.

    We found the scope of work, including pricing and timelines, to be clearly communicated and delivered in a transparent manner. Overall, we were very satisfied with how everything was managed.

    The final booth was of good quality, with well-executed materials, graphics, and construction. Although there were a few minor tweaks and color challenges, we understand that achieving that particular shade can be challenging.

    On-site, the delivery, installation, and dismantling all went smoothly. We were very satisfied with the support provided throughout the entire process.

    OFFF 2025 Barcelona, Spain

    OFFF 2025 Barcelona, Spain

    Monotype - U.S.

    Working with Expo Exhibition Stands Group Europe was an excellent experience from start to finish. They fully understood our requirements and brought our ideas to life with a spot-on 3D design. The entire process was smooth and highly collaborative, and the project was managed precisely according to the agreed timelines.

    The booth was delivered exactly as planned, using high-quality materials and finishes. On-site support for both installation and dismantling at the Barcelona event was flawless.

    We wouldn’t hesitate to work with them again—in fact, we definitely will. We highly recommend them for any future events.

    Enforce Tac 2025 Nuremberg, Germany

    Enforce Tac 2025 Nuremberg, Germany

    The Safariland Group - U.S.

    Working with you and your team was a true pleasure from start to finish, and I’d be glad to share how positive the experience was:
    From our very first conversation, your team quickly understood exactly what we needed. You asked the right questions, listened closely, and transformed our ideas into a stand-out design that reflected our brand perfectly. The design phase was incredibly smooth.

    The 3D renderings were not only helpful but impressively accurate, and the collaborative process felt like a real partnership. Your flexibility, responsiveness, and attention to detail gave us total confidence throughout. When it came to the scope of work—pricing, timelines, and execution—everything was clearly laid out and delivered exactly as promised. No surprises, just solid planning and flawless follow-through.

    The final booth exceeded our expectations. The materials were top quality, the graphics looked fantastic, and the overall construction felt premium and professional. We received multiple compliments during the show, and much of that credit goes to your craftsmanship.
    On-site support was excellent. Your team was punctual, well-organized, and extremely helpful—even going above and beyond to assist with small extras that made a big difference. Everything was up and running on time, and teardown was just as smooth.

    Thank you again for making our event a success. We look forward to working with you again on future shows.

    FAQ's about INTERLOOK 2026

    What are exhibitor benefits at INTERLOOK 2026?

    Exhibitors at INTERLOOK 2026 gain targeted access to opticians, optometrists, and buyers seeking new eyewear innovations and optical technology. The focused two-day format delivers high-quality leads, strong brand visibility, and trend-driven engagement. Partnering with exhibition stand builders in Germany helps exhibitors stand out and connect effectively with key decision-makers.

    When should I begin preparing for INTERLOOK 2026?

    According to our research, we recommend beginning preparations at least three to four months before the exhibition. This timeline allows adequate time for design approvals, necessary revisions, production, and logistics. It also ensures full compliance with Messe Dortmund’s regulations, resulting in a smooth, stress-free, and successful exhibiting experience.

    Do you work with international exhibitors?

    Yes. We frequently collaborate with exhibitors from across Europe, the UK, the US, Australia, and beyond. With multilingual project managers, clear communication is guaranteed, while our efficient logistics and reliable on-site services ensure a seamless, professional experience for global ophthalmic optics brands.

    Is on-site assistance available during INTERLOOK 2026?

    Yes. Our team manages the complete and timely installation of your trade show booth at Messe Dortmund. If you need additional support during the exhibition, we can arrange expert on-site assistance on request—ensuring peace of mind throughout the event.

    Do you provide sustainable exhibition stand options?

    Yes. We create sustainable exhibition stands using reusable frameworks, graphics, and energy-efficient lighting. These solutions lower environmental impact while showcasing your brand’s commitment to sustainability, innovation, and responsibility—values that resonate strongly within the ophthalmic optics industry and enhance your credibility with visitors and business partners.

    Can my stand be reused for future ophthalmic optics events?

    Yes. Our modular exhibition stand systems are designed with flexibility in mind, allowing easy resizing, reconfiguration, and rebranding for future trade shows. This adaptability guarantees consistent brand visibility, a professional presentation, and excellent long-term value—ensuring your company remains competitive and impactful across multiple ophthalmic optics exhibitions worldwide.

    What booth sizes are available at Messe Dortmund?

    We provide trade show booth rentals ranging from compact modular setups to expansive custom-built designs of up to 150 sqm. Each stand is thoughtfully crafted to highlight your expertise, attract potential buyers, and maximise visibility—ensuring your brand makes a strong, lasting impact on the exhibition show floor.

    Do you handle the entire booth process for this event?

    Yes. From trade show booth design and production to transport, installation, and dismantling, everything is managed in-house. With our facilities in St. Leon-Rot and Apeldoorn, we ensure smooth logistics, timely delivery, and flawless execution—so you can focus on presenting your innovations.

    Can I preview my booth design before production?

    Absolutely. We provide a free 3D trade show booth design along with a detailed quotation within five working days. This allows you to visualise the layout, branding, and visitor flow in advance, ensuring the final stand aligns perfectly with your goals.

    Do you have experience building stands for the eyewear industry?

    Yes. We have successfully delivered impactful trade show booths for leading eyewear brands across Europe. Our creative, precise, and engaging designs help companies connect with opticians, distributors, and decision-makers while strengthening their brand presence in the market.

    Will you take care of installation and dismantling?

    Yes. Our skilled team manages installation and dismantling with strict adherence to venue regulations. We guarantee professional, timely execution while taking care of all technical details. This allows you to focus fully on engaging visitors, building valuable connections, and effectively presenting your ophthalmic optics solutions at the exhibition.