How to End a Conversation with a Booth Visitor

Exhibitions around the world are conducted so that companies from different sectors and from different parts of the world are able to showcase their products and services which will eventually help them grow in the global market, churning out more profits and gaining recognition. The main reason why companies participate in trade shows and invest a good amount of money in exhibition stand ideas is to meet new potential clients which can help them grow their business. Bespoke exhibition stand design ideas ensure maximum crowd at your booth giving more possibilities to grow your business.

As a leading name among exhibition stand builders, we understand the pivotal role a well-designed booth plays in attracting potential clients. Keeping above facts in mind, you may do lots of promotion and hire a separate team to come up with innovative exhibition stand ideas ahead of the show to draw attention to your booth and you certainly will try your best during the event to encourage people to come and talk with you about your company’s profile and their requirements

That being said, there comes a time when you need to end a conversation, and it is more difficult than it may seem.

There could be various reasons why you should end a conversation with a visitor.

1. You have finished evaluating the visitor’s worth by asking and answering the sets of queries. When you see that the conversation might go on social grounds, it might well be a good time to end it.

2. After your qualifying process, you understand he has very low potential thus there’s no need to drag the conversation further.

3. The client at your custom exhibition stand may be very nice and present lots of opportunities and ideas but this isn’t the place to find out. It is time for you to agree on the next steps (meeting, contract, phone call, etc.) thus ending the conversation.

4. It might not be a right excuse to end a conversation just because other visitors are waiting to visit your custom exhibition stand. Every conversation is public. Don’t let other visitors wait and directly integrate them into your current conversation.

5. You notice that the visitor is not genuinely interested in your offerings but is instead taking up time that could be better spent with potential clients. It’s crucial to recognise these situations and tactfully end the discussion to focus on more promising leads, ensuring that your trade show display remains a hub of productive engagement.

Ending a conversation can be difficult because you do not want to appear to be rude or offend your visitor.

Here’s how you can end a conversation with a visitor at your exhibition stand:

• You might face situations where you have all you need and your visitor’s questions have found answers. You have already discussed the next steps; it is time to end the conversation. Use  may use concluding sentences like ‘Really glad we could work together, I will follow-up with you shortly’
• The visitor at your exhibition stand has very low potential and you don’t want to spend any more time but you don’t want to offend him or her either. You can end the conversation on good note by saying ‘It was great talking with you, I hope you’ll enjoy the rest of the show!’
• When you are in the conversation with the visitor or the client at your booth, your qualifying process shows that the client has potential but he or she isn’t ready to buy yet. You will need to nurture this lead before you could turn it into a paying customer. You may end the conversation with ‘Thank you very much for your time, I will send you additional information shortly and I hope that shall answer all your queries.
• Your visitor is incredibly talkative and none of the techniques that we discussed above would work with him or her. Use a diplomatic sentence so that you don’t come off rude and offend the visitor thereby tarnishing your and the company’s reputation. Sentence like one mentioned below might help
• ‘I’m really sorry but I must help my colleagues. Maybe you could come back later to continue this discussion?’

 

It is as important to end a conversation in your bespoke exhibition stand as it is to start. It is not advisable to waste time or opportunities just because you are too shy to stop a discussion. As exhibition stand builders and booth manufacturers, it’s crucial to be strategic not only in attracting visitors to your booth but also in managing your time effectively during the event. Engaging with each visitor is important, but knowing when to gracefully end a conversation can make the difference in maximizing your impact at the exhibition. Booth suppliers like us understand the importance of every interaction and how it contributes to your overall success at a trade show. At Expo Exhibition Stands, we specialise in designing and building custom exhibition stands that are tailored to meet your specific needs. Our bespoke exhibition solutions ensure that your brand stands out and makes a lasting impression at every event.